From true crime to film and family, oh how we love our podcasts and favorite hosts! Podcasts are on the rise: 50% of all U.S. homes are podcast fans and people that listen to podcasts weekly have grown from 22% to 24% between 2019-2020. Listener relationships with podcasters are engaged, loyal, and interactive, which means podcasters can often be trusted brand ambassadors and influencers.
A podcast for every listener
Below is a whole host of podcast personalities ready to share their experiences with your products directly with their listeners. Whether you want to tune into moms, travellers, or health-seekers, there’s a podcast out there for you and your brand.
Hint: You’ll find these podcasters and many more using the Partnership Cloud’s Discovery function.
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Alexa Meisler Travel Writer: World traveler and podcaster interviews inspiring world explorers
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Alexi Wasser: Creative people discuss who they are and how they got there
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Antionette Blake: Covers social media, marketing, and business topics
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Ashley: Chat about all things DIY, design, and home
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Ben Coomber: Interviewing guests on health, fitness, and personal development
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Bruce Van Horn: Life is a Marathon motivational podcast
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Chris Christensen: Travel tips and news from the Amateur Traveller
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CinemaJaw: Movies, movies, movies!
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Classy Career Girl®: Career training sessions, expert interviews, and inspiring success stories
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Dani | California • NYC • Mom: Parenting basics from mom and dad to celebrity anecdotes
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Deliciously Ella: The podcast welcomes guests from business, health, and nutrition backgrounds to share stories and advice
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DUMMIE: Fun with Dumb showcases musicians, comics, artists, actors, k pop stars, chefs, and people from all walks of life
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EMILY SKYE | Fitness + Health: Australian fitness icon covers topics from beauty to business
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Gretchen Rubin: Host of Happier Podcast on creating a happier life
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Haley Stewart: Conversations on Catholicism and literature
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Heather Monahan: Techniques and strategies to create confidence, pursue your dreams, and leapfrog the villains
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How to Be a Redhead: A beauty podcast just for redheads
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Inspiration and Business: Dream bigger, live better, make an impact
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Jamie Ivey: Christian conversations on The Happy Hour With Jamie Ivey
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Jennifer Allwood: Teaching women how to use social media to make money online
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Jennifer Stagg: A sentimental storytelling interior designer and entrepreneur
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JESS PINILI: Female empowerment coach offers practical skills, life advice, and personal experiences
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JonathanJSpeaks: Personal and professional development
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Juice Master: A nice blend of movers and shakers in the health, addiction, and fitness world
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Kaitlyn Bristowe: Off the Vine features candid convo, taboo topics, unfiltered advice, and wine
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Karl Henry Health: The show that cuts through the nonsense about healthy living
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Katie Wells “Wellness Mama”: Wellness and natural living topics for parents
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Kelly Dillon: Kickin’ back with Kelly lifestyle and culture podcast
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Kyle Hunt: Absolute Strength fitness and strength training podcast
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Learn Jazz Standards: Helping listeners become better jazz musicians
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Les Gaddis: Podcast host passionate about educating future film-makers
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Lindsey Holland: Things you can’t ask your mum
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LIZ MOODY ✨ Healthy Recipes: Wellness topics and interviews
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Liz The Lemon Bowl®: Candid advice on reaching personal development and business goals
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MANDY ROSE: Christian-oriented marriage podcast
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Neil Strauss: True-crime podcast from the team behind Up & Vanished and Atlanta Monster
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Nik Ingersöll: Interviews, advice, tools, and tactics to start and grow your business
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OMARI McNEIL: Recaps experiences and embarrassments of adulthood, shares insights, and comically attempts to be a grownup
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ON AIR WITH ELLA: Interviews with experts on wellness, personal growth, performance, and more
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P A N D O R A S Y K E S: Interviews and conversations about modern life
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Rachel Hollis: Personal growth and motivational podcast
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Reading Women: Discussing books by or about women
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rich roll: Wellness topics from an ultra-endurance athlete
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Ruth Soukup: Do It Scared podcast on positive thinking
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S T E V E H O L B R O O K: Successful Life Podcast features stories from badass entrepreneurs and influencers
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Sarah Mackenzie: Homeschooling and nurturing booklovers
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SayWHA Radio Podcast Network: A podcast network specializing in podcasts by real people about things they are passionate about
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Simplyborganized.com: Guests talk about life, work, parenting, and the role of organization in their lives
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STORYTELLER + MOTIVATOR + MAMI: Guiding women to achieve their goals and live life on their terms
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StyleLikeU: Mother-daughter movement celebrating personal style as an expression of freedom and self-acceptance
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Stylishcurves: Body-positive style and confidence
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Tanvii.com ✘ Tanvi: Flo and Tanvi talk about Hindi movies (aka Bollywood)
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Tiffany Reese: An Iris Award-winning docuseries podcast about the discovery, trauma, and recovery from abusive relationships
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Truecrimegarage.com: Nic and Captain discuss captivating real-life cases
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Ulrike Scherer//Skinfluencer: All things K-beauty
For great tips on building and maintaining relationships with podcasters, bloggers, and content creators of all stripes, check out this handy infographic: Managing partnerships throughout their life cycle.
Podcasters: Join Impact’s Marketplace to earn new revenue
Impact’s Marketplace makes monetizing your podcast audience easy. Sign up, and you can connect with hundreds of brands that align with your show and values, refer traffic, and activate a new revenue stream. And for great ideas for raising your profile with potential retail partners, read our three tips: 3 levers for getting noticed by your retail partners.
Get started with a shout-out to an Impact growth technologist at grow@impact.com.