From true crime to film and family, oh how we love our podcasts and favorite hosts! Podcasts are on the rise: 50% of all U.S. homes are podcast fans and people that listen to podcasts weekly have grown from 22% to 24% between 2019-2020. Listener relationships with podcasters are engaged, loyal, and interactive, which means podcasters can often be trusted brand ambassadors and influencers.
A podcast for every listener
Below is a whole host of podcast personalities ready to share their experiences with your products directly with their listeners. Whether you want to tune into moms, travellers, or health-seekers, there’s a podcast out there for you and your brand.
Hint: You’ll find these podcasters and many more using the Partnership Cloud’s Discovery function.
Alexa Meisler Travel Writer: World traveler and podcaster interviews inspiring world explorers
Alexi Wasser: Creative people discuss who they are and how they got there
Antionette Blake: Covers social media, marketing, and business topics
Ashley: Chat about all things DIY, design, and home
Ben Coomber: Interviewing guests on health, fitness, and personal development
Bruce Van Horn: Life is a Marathon motivational podcast
Chris Christensen: Travel tips and news from the Amateur Traveller
CinemaJaw: Movies, movies, movies!
Classy Career Girl®: Career training sessions, expert interviews, and inspiring success stories
Dani | California • NYC • Mom: Parenting basics from mom and dad to celebrity anecdotes
Deliciously Ella: The podcast welcomes guests from business, health, and nutrition backgrounds to share stories and advice
DUMMIE: Fun with Dumb showcases musicians, comics, artists, actors, k pop stars, chefs, and people from all walks of life
EMILY SKYE | Fitness + Health: Australian fitness icon covers topics from beauty to business
Gretchen Rubin: Host of Happier Podcast on creating a happier life
Haley Stewart: Conversations on Catholicism and literature
Heather Monahan: Techniques and strategies to create confidence, pursue your dreams, and leapfrog the villains
How to Be a Redhead: A beauty podcast just for redheads
Inspiration and Business: Dream bigger, live better, make an impact
Jamie Ivey: Christian conversations on The Happy Hour With Jamie Ivey
Jennifer Allwood: Teaching women how to use social media to make money online
Jennifer Stagg: A sentimental storytelling interior designer and entrepreneur
JESS PINILI: Female empowerment coach offers practical skills, life advice, and personal experiences
JonathanJSpeaks: Personal and professional development
Juice Master: A nice blend of movers and shakers in the health, addiction, and fitness world
Kaitlyn Bristowe: Off the Vine features candid convo, taboo topics, unfiltered advice, and wine
Karl Henry Health: The show that cuts through the nonsense about healthy living
Katie Wells “Wellness Mama”: Wellness and natural living topics for parents
Kelly Dillon: Kickin’ back with Kelly lifestyle and culture podcast
Kyle Hunt: Absolute Strength fitness and strength training podcast
Learn Jazz Standards: Helping listeners become better jazz musicians
Les Gaddis: Podcast host passionate about educating future film-makers
Lindsey Holland: Things you can’t ask your mum
LIZ MOODY ✨ Healthy Recipes: Wellness topics and interviews
Liz The Lemon Bowl®: Candid advice on reaching personal development and business goals
MANDY ROSE: Christian-oriented marriage podcast
Neil Strauss: True-crime podcast from the team behind Up & Vanished and Atlanta Monster
Nik Ingersöll: Interviews, advice, tools, and tactics to start and grow your business
OMARI McNEIL: Recaps experiences and embarrassments of adulthood, shares insights, and comically attempts to be a grownup
ON AIR WITH ELLA: Interviews with experts on wellness, personal growth, performance, and more
P A N D O R A S Y K E S: Interviews and conversations about modern life
Rachel Hollis: Personal growth and motivational podcast
Reading Women: Discussing books by or about women
rich roll: Wellness topics from an ultra-endurance athlete
Ruth Soukup: Do It Scared podcast on positive thinking
S T E V E H O L B R O O K: Successful Life Podcast features stories from badass entrepreneurs and influencers
Sarah Mackenzie: Homeschooling and nurturing booklovers
SayWHA Radio Podcast Network: A podcast network specializing in podcasts by real people about things they are passionate about
Simplyborganized.com: Guests talk about life, work, parenting, and the role of organization in their lives
STORYTELLER + MOTIVATOR + MAMI: Guiding women to achieve their goals and live life on their terms
StyleLikeU: Mother-daughter movement celebrating personal style as an expression of freedom and self-acceptance
Stylishcurves: Body-positive style and confidence
Tanvii.com ✘ Tanvi: Flo and Tanvi talk about Hindi movies (aka Bollywood)
Tiffany Reese: An Iris Award-winning docuseries podcast about the discovery, trauma, and recovery from abusive relationships
Truecrimegarage.com: Nic and Captain discuss captivating real-life cases
Ulrike Scherer//Skinfluencer: All things K-beauty
For great tips on building and maintaining relationships with podcasters, bloggers, and content creators of all stripes, check out this handy infographic: Managing partnerships throughout their life cycle.
Podcasters: Join Impact’s Marketplace to earn new revenue
Impact’s Marketplace makes monetizing your podcast audience easy. Sign up, and you can connect with hundreds of brands that align with your show and values, refer traffic, and activate a new revenue stream. And for great ideas for raising your profile with potential retail partners, read our three tips: 3 levers for getting noticed by your retail partners.
Get started with a shout-out to an Impact growth technologist at grow@impact.com.
