Headed to AM Days in Vegas May 15th to 17th? The annual event is considered a must for performance-based affiliate marketing professionals, brands, affiliate marketers, and solutions providers. Taking place over three days at the Mandalay Bay Resort & Casino, Todd Crawford, Impact’s co-founder and VP of Strategic Initiatives will be on hand throughout the event. For more on the agenda and what to expect during AM Days, consult the event agenda.
Crawford, a long-time expert on the promise, potential, and mechanics of performance/affiliate marketing and board member of the Performance Marketing Association, will appear on three different occasions at AM Days. You can catch Todd on:
- 5/15 at 9:50 a.m. PST in South Pacific C when he’ll share Performance Marketing Association news and updates.
- 5/16 at 2 p.m. PST in South Pacific C when he’ll moderate the panel “How Top Marketers Leverage Data in Performance Marketing”.
This panel discussion includes participants from Backcountry.com, Capital One, and Rise Interactive each sharing their experiences with how they leverage data to successfully optimize and grow their respective channels. Topics include how to analyze data, what’s important to focus on, KPIs and other metrics that you should be look at to identify the true value of your partnerships, and how they compare to other channels. The panel is designed for performance marketing managers looking to take their program to the next level by leveraging data-centric strategies.
It’s all about how performance marketers are using data to grow the channel, what are they doing that you’re not considering, Retail, Banking, and agency, They have different resources for data, learning how other companies value and leverage data.
- 5/17 at 8:35 a.m. PST in South Pacific C: Todd is a panelist on “Performance Marketing in 2018 – Insights from the C-Suite”.
Leaders from affiliate networks and SaaS platforms will discuss their views on hot button topics in the industry, explore views on the challenges and opportunities in the performance marketing industry in North America and worldwide. In addition to Todd, participants include Wade Tonkin of Fanatics, who will moderate, Awin U.S., Rakuten Marketing, LinkConnector, and CJ Affiliate. Industry execs will talk about the biggest opps of 2018
- 5/17 at Lunch with Speakers South Pacific Table 2: Join Todd and other speakers for lunch around the topic of “Analytics and Attribution.”