In the United States, we celebrate our mothers on May 10. In the UK, it was back in March. But let’s face it, on any given day, moms rule, not only our hearts, but also a whole lot of spending decisions. And when moms need answers, ideas, and connection, they look first to other moms — like those you’ll find here in our Mother’s Day roundup.
Parents, caregivers, decision-makers, and heads-of-household come in all genders and have diverse titles, of course, and with Partnership Cloud’s Enhanced Discovery function, you can find influential partners that speak (using inside voices) to your audience and align with your brand.
Search the mother of all Instagram influencer databases
Check out our database of more than 90K potential partners to find and recruit content creators by category, region, engagement and audience quality, whether or not they’re Instagram-verified, Alexa rank, and dozens of other criteria. Our discovery tool makes it easy to find partners who are right in line with your business goals.
Now eat your veggies, do your homework, and meet a few of our top picks among content-creating moms:
Adanna Dill: Award-winning blogger and mom-encourager from NYC
Nicolle Loughman: Disney- and coffee-obsessed mom of three crazy boys
lindyjboymom: Life and breastfeeding with babies and toddlers
Kira O.: Motherhood and lifestyle from the original Afropolitan Mom
Mel Larson: Christian mom blogger and less-is-more evangelist
Ashley Rose: Parenthood, parties, and DIY decor
Meghan Tucker: Homeschooling, foster parenting, travel, style, and more
Shay Sweeney: Christian lifestyle and travel blogger
Sara: Sharing food, creative ideas, travel adventures, and family fun
jackiebuchanan: Christian corporate mom turned homeschool mom
Sarah Fortune: Working mom and travel lover from Arkansas
Leslie Bruce: NYT-bestselling author and hot mess motherhood expert
Rae: Graphic designer, stylist, and mom of five in Seattle
Angie Ramirez: Crafty mom of two from SoCal
Liz Adams: On wellness, fitness and being a cool mom
lisa_elizabeth3: Wisdom, caffeine, and parenting kids with autism
Siddhi Gupta: Part silky, part crunchy lifestyle and mom life
Tammy Grabel: Mom of two and magician’s wife in Vegas
Valerie Smith: Bringing up a baby girl and four-legged kids
Brittany Bertuzzi: Sports-crazed mom from Houston
Kortney Campbell: Satya philosophy, homeschooling, and more
Christine: momming, travel, fashion, beauty, and balance
More influencer partnership resources for brands
If your partnership program is feeling the pandemic pinch right now, be sure to read our 6 strategies for resilient partnerships for tips in trying times.
Content creators, join our influencer database
Content creators — Want to maximize your exposure to potential partners? You can apply to the Impact Marketplace in just a few clicks, and we’ll help you connect with top brands looking for a voice like yours.
For great advice on building, sustaining, and optimizing partnerships, reach out to a growth technologist now at grow@impact.com.