The influencer universe is expanding every day. But how can enterprises find and connect with the content creators and personalities that would make the best ambassadors for their brands? With Impact, the process is streamlined, scalable, and sets partnerships up for success. We have a hunch, no, we know that’s why Partnership Cloud Enhanced Discovery is among the finalists for Best Influencer Discovery Tool at the 2020 Influencer Marketing Awards.
Enhanced Discovery helps brands unearth high-quality influencer partners of all types and sizes, allowing them to pinpoint a network of best-fit partners for different campaigns and business goals. Impact Partnership Cloud’s Enhanced Discovery is unique in its ability to not only find good influencer partners, but also to lay a foundation for successful relationships and measurement of partner value over time.
The “enhanced” part is the ability to select partners based on a wide range of data, including channel data (being able to find new partners by the channel they specialize in such as Youtube, Website, Twitter, Twitch, Tumblr, Shop, Pinterest, Mobile App, LinkedIn, Instagram, Face, Blog, and others), audience data (including audience country, audience size, and Alexa rank), and promotional methods (explicitly qualifying which techniques an influencer uses to reach their audience), and more.
We know how important discovery is to our users, so making this shortlist is a big deal to us here at Impact. Winners will be announced at a ceremony in London on March 25.
Speaking of discovery, if you’re on the hunt for quality influencer partners, check out these Five Tips to Avoid Scammy Influencers. And for success after the discovery phase, read these Best Practices for Better Influencer Partnerships, or connect with an Impact growth technologist at firstname.lastname@example.org.