The Partnership Economy explores the power of partnerships
Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
Latest episode
Season 3 Episode 4 – Scott Brinker, VP of the Platform Ecosystem at HubSpot, on finding partnerships organically, nurturing the tech community, and delivering results that benefit everyone
In this episode, host Todd Crawford, Co-Founder and Vice President of Strategic Initiatives at impact.com, sits down with Scott Brinker, VP of the Platform Ecosystem at HubSpot. As someone with an extensive background in the SaaS industry, Scott has plenty of wisdom and sage words of advice to share from his long career in the field. In this episode, Scott shares how at HubSpot, his mission is to grow and nurture the community of tech partnerships integrated within the platform by helping to deliver results for mutual customers. Todd and Scott also dive into HubSpot’s tech ecosystem, how the company’s partnership channel has evolved since Scott joined, inbound versus outbound partnerships, and how HubSpot helps partners find each other organically.
Inspiring, insightful and exciting!
"Revolutionary insight into a new category. The combination of the variety of guests as well as deep insight into partnerships and the growing industry makes this podcast a must-listen!"
Podcast
S03 | E4 – Scott Brinker, VP of the Platform Ecosystem at HubSpot, on finding partnerships organically, nurturing the tech community, and delivering results that benefit everyone
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S03 | E3 – Patricia Marange, Head of Affiliate Marketing and Performance Partnerships at Group M, on the unlimited potential of affiliate marketing
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S03 | E2 – Todd Crawford, Co-Founder and Vice President, Strategic Initiatives, impact.com, on what to consider when developing a partnership strategy
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S02 | E10 – Tiara Rea-Palmer, Director of Partnerships at CouponFollow, on Increasing Customer Loyalty Through Coupon Power
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S02 | E9 – Wade Tonkin, Director, Global Affiliate Marketing, Fanatics, on secrets of the affiliate world
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S02 | E8 – Becca Bahrke, the CEO of Illuminate Social, on all things influencer marketing
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S02 | E7 – Kendal Clarke, Chief Commerce Officer at VerticalScope, on building effective teams, affiliate marketing and engaging consumers on the buyer journey
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S02 | E6 – Brooke Cullison, Senior Acquisition Manager at Liquid IV, on taking your partnerships and customer acquisition to the next level
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S02 | E5 – Angel Djambazov, Co-founder and Business Development at Lab6 Media, on the value of personalized relationships with partners, scaling up, and avoiding a one-size-fits-all approach.
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S01 | E13 – Siara Nazir, Head of Digital Marketing at Autodesk, on leveraging B2B partnerships and digitally transforming a brand
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S01 | E12 – Zak Bretherton, AVP of Marketing at PennyMac Loan Services, on the importance of attribution and validation through social proof
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S01 | E11 – Josh Knopman, Director of Growth & Digital Product at Caraway, on perfecting your partner mix and sweating the details
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S01 | E10 – Anna Samkova, Group General Manager for Digital at The PAS Group Limited, on constantly learning and becoming the center of excellence
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S01 | E9 – Aliza Licht, Founder & President of Leave Your Mark, on the explosive rise of the creator economy
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S01 | E8 – Adam Weiss, Principal Consultant at Weiss Digital Consulting, on keeping up with the industry and the power of content