The Partnership Economy explores the power of partnerships
Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
Latest episode
Season 4 Episode 8 – Erin Dwyer, CMO of Matter of Fact, on the challenges of customer acquisition and building a beauty brand in a saturated space
Erin Dwyer is the CMO of Matter of Fact, a skincare brand started by former K-Pop star Paul Baek, and a former professional dancer herself. Erin draws on her experience as VP of Digital at Drunk Elephant and OUAI, to build a brand in today’s competitive, noisy landscape. She tells Dave that being consistent with your messaging, no matter where a consumer is hearing about you, is crucial. She also emphasizes the importance of partnerships to acquire new customers in the beauty space, because the modern beauty consumer is savvy and does their research. Dave and Erin dive into her journey so far, and why Erin believes there is no ‘sales funnel’ but rather a ‘sales pinball machine.’

Podcast
S04 | E8 – The challenges of customer acquisition and building a beauty brand in a saturated space

Podcast
S04 | E7 – Accelerating growth through partner diversification

Podcast
S04 | E6 – How Amex has built the power of partnerships into their products

Podcast
S04 | E5 – The future of connected TV advertising
Featured on

Podcast
The “Yoda” of Affiliate Marketing, Brian Marcus, Senior Director, Product Marketing at Impact

Podcast
External Podcast episode: Leveraging Influencer Marketing in B2B with Cristy Garcia CMO of Impact.com

Podcast
The Intersection of Influencer and Affiliate

Podcast
Modernizing the Sales Process

Podcast
Advertising Is Dead: How Modern Shopify Brands Are Staying Alive Through Partnerships With Cristy Ebert Garcia Of impact.com:

Podcast
Part 1: Questions We Ask Ourselves About The Future Of Affiliate Marketing

Podcast
Make it Big Podcast: 2023 State of Influencer Marketing With impact.com

Podcast
The Modern CMO’s Guide to Success

Podcast
Part 2: Questions We Ask Ourselves About the Future of Affiliate Marketing

Podcast
S03 | E10 – How coupons can boost customer engagement in a competitive market

Podcast
S03 | E9 – Marketing a niche product to niche audiences through partnerships

Podcast
S03 | E8 – The benefits of running an affiliate program alongside an agency

Podcast
S03 | E7 – The ABCs of influencer marketing

Podcast
S03 | E6 – Building successful partnerships with affiliates, commerce content partners and creators

Podcast
S03 | E5 – Building a massive social media following and what not to do as a brand working with creators

Podcast
S03 | E4 – Finding partnerships organically, nurturing the tech community, and delivering results that benefit everyone

Podcast
S03 | E3 – The unlimited potential of affiliate marketing

Podcast
S03 | E2 – What to consider when developing a partnership strategy

Podcast
S03 | E1 – Bradley Hoos, CEO of The Outloud Group, on what’s trending in influencer marketing

Podcast
S02 | E10 – Increasing customer loyalty through coupon Power

Podcast
S02 | E9 – Secrets of the affiliate world

Podcast
S02 | E8 – All things influencer marketing

Podcast
S02 | E7 – Building effective teams, affiliate marketing and engaging consumers on the buyer journey

Podcast
S02 | E6 – Taking your partnerships and customer acquisition to the next level

Podcast
S02 | E5 – The value of personalized relationships with partners, scaling up, and avoiding a one-size-fits-all approach.

Podcast
S02 | E4 – Conversion rate optimization, the importance of agility, and why growth is never done

Podcast
S02 | E3 – How to pivot partnerships in turbulent times

Podcast
S02 | E2 – Getting back to in-person events, ad fraud, and the upward momentum of partnerships

Podcast
S02 | E1 – The challenges of inflation and becoming a great leader

Podcast
S01 | E13 – Leveraging B2B partnerships and digitally transforming a brand

Podcast
S01 | E12 – The importance of attribution and validation through social proof

Podcast
S01 | E11 – Perfecting your partner mix and sweating the details

Podcast
S01 | E10 – Constantly learning and becoming the center of excellence

Podcast
S01 | E9 – The explosive rise of the creator economy

Podcast
S01 | E8 – Keeping up with the industry and the power of content

Podcast
S01 | E7 – Changes in marketing behavior and brand authenticity

Podcast
S01 | E6 – Personalization and how to reach your target customer

Podcast
S01 | E5 – Ensuring value and relevancy through partnerships

Podcast
S01 | E4 – How to survive the holiday season

Podcast
S01 | E3 – Building a brand consumers love

Podcast
S01 | E2 – The big shifts in the affiliate industry

Podcast
S01 | E1 – Bryce Widelitz, Impact & Nilla Ali, Buzzfeed