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The Partnership Economy explores the power of partnerships

Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.

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Season 5 Episode 1 – Proving value to the C-suite with Kerry Curran, former chief growth officer at Gen 3

Welcome back to the Partnership Economy podcast! We‘re starting Season 5 off strong, welcoming Kerry Curran, the former Chief Growth Officer at Gen3 Marketing, the oldest and largest affiliate specialty agency in the world. Kerry is a veteran of the marketing and partnerships space with over 17 years of experience and insights that she brings to this conversation. Kerry and host Todd Crawford discuss understanding consumer behavior in relation to affiliate channels and how Kerry has seen this shift over her career. They also discuss proving the partnership channel’s value to the C-Suite, understanding how consumers interact with affiliate content, and much more!

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