The Partnership Economy explores the power of partnerships
Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
Latest episode
Season 3 Episode 10 – Brook Schaaf, CEO and co-founder of FMTC, on how coupons can boost customer engagement in a competitive market
In this episode, host Todd Crawford sits down with Brook Schaaf, CEO and co-founder of FMTC. To kick off the episode, Brook lets us in on his own personal career journey, beginning with his first role out of college at Zappos.com. During the discussion, Brook shares his perspective on a variety of topics including how his team at FMTC approaches brands about the value of coupons, understanding why consumers abandon their carts, and developing a good coupon strategy while working with publishers and commerce content partners.
Inspiring, insightful and exciting!
"Revolutionary insight into a new category. The combination of the variety of guests as well as deep insight into partnerships and the growing industry makes this podcast a must-listen!"
Podcast
S03 | E10 – Brook Schaaf, CEO and co-founder of FMTC, on how coupons can boost customer engagement in a competitive market
Podcast
S03 | E9 – Ian McGlumphy, Head of Partnership & Events at Apollo Neuro on marketing a niche product to niche audiences through partnerships
Podcast
S03 | E8 – Craig McGlynn, Managing Director and Executive Vice President of Agency at Perform[cb], on the benefits of running an affiliate program alongside an agency
Podcast
S03 | E7 – Courtney Spritzer, CEO and Co-Founder of Socialfly, on the ABCs of influencer marketing
Podcast
S03 | E6 – Patrick McKenna, Partner and CEO at DMi Partners, on building successful partnerships with affiliates, commerce content partners and creators
Podcast
S03 | E5 – Madi B Webb, Content Creator, on building a massive social media following and what not to do as a brand working with creators
Podcast
S02 | E10 – Tiara Rea-Palmer, Director of Partnerships at CouponFollow, on Increasing Customer Loyalty Through Coupon Power
Podcast
S02 | E9 – Wade Tonkin, Director, Global Affiliate Marketing, Fanatics, on secrets of the affiliate world
Podcast
S02 | E8 – Becca Bahrke, the CEO of Illuminate Social, on all things influencer marketing
Podcast
S02 | E7 – Kendal Clarke, Chief Commerce Officer at VerticalScope, on building effective teams, affiliate marketing and engaging consumers on the buyer journey
Podcast
S02 | E6 – Brooke Cullison, Senior Acquisition Manager at Liquid IV, on taking your partnerships and customer acquisition to the next level
Podcast
S02 | E5 – Angel Djambazov, Co-founder and Business Development at Lab6 Media, on the value of personalized relationships with partners, scaling up, and avoiding a one-size-fits-all approach.
Podcast
S01 | E13 – Siara Nazir, Head of Digital Marketing at Autodesk, on leveraging B2B partnerships and digitally transforming a brand
Podcast
S01 | E12 – Zak Bretherton, AVP of Marketing at PennyMac Loan Services, on the importance of attribution and validation through social proof
Podcast
S01 | E11 – Josh Knopman, Director of Growth & Digital Product at Caraway, on perfecting your partner mix and sweating the details
Podcast
S01 | E10 – Anna Samkova, Group General Manager for Digital at The PAS Group Limited, on constantly learning and becoming the center of excellence
Podcast
S01 | E9 – Aliza Licht, Founder & President of Leave Your Mark, on the explosive rise of the creator economy
Podcast
S01 | E8 – Adam Weiss, Principal Consultant at Weiss Digital Consulting, on keeping up with the industry and the power of content