+ Shopify: Why the partnerships approach creates effective retail consumer journeys

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For many Shopify merchants, the path a consumer navigates when deciding to make a purchase can take many turns. Advertising nowadays is not so simple or one size fits all. Consumers navigate many more steps in their journey and feel skeptical of advertising. They seek out trusted resources for information about trends, product reviews, commerce content, deals, and more before making purchases.

Want to know a secret? You can turn to these trusted resources to reach new consumers and nurture a trusting relationship with them.

Watch this 3-minute video to uncover how you can leverage partnerships to reach new audiences and scale your brand to new heights that were previously unreached.

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