a360media, a publisher managing some of the most well-known celebrity and fitness titles on the market, is laser-focused on profitability.
After realizing commerce content could generate some serious revenue, a360 stepped up its program.
Kara Kamenec, Senior Director of Ecommerce and Affiliate Marketing, explains how a360media used Trackonomics to gather data insights to guide future content creation and program growth. Discover how publishers can use key data points and experimentation to optimize earnings from commerce content.
