How to scale influencer marketing globally

How to scale influencer marketing globally

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Over the years, influencer marketing has proven to be an effective channel for securing brand awareness and engagement with local customers. But as brands expand and grow their international business, influencer programs need to effectively scale their efforts to match the demands of the global market.

Whether your brand’s goal is to enter a new market, ambitiously grow your business internationally, or even raise brand awareness in countries you have yet to sell in, it’s vital to determine a strategy for scaling your influencer marketing globally. That way, your marketing efforts can match and expedite the goal of your broader business.