What the C-suite doesn’t know about partnerships could hurt your business

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Consider this your wake-up call. New findings from Research in Action detail the urgency of having a partnership strategy and partnership technology for business growth today. But there’s a troubling lack of awareness among executive leaders.

In this session, Peter O’Neill, Research Director at Research in Action, discusses the research, offers recommendations for boosting partnerships IQ, previews the future of partner-tech, and more. He’ll be joined by Max Ciccotosto, Chief Product Officer of impact.com, to explore trends in partnerships and partner types and offer practical steps for success in the partnership economy.

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