Parker Clay, a luxury brand of handcrafted leather goods made in Ethiopia, aspired to discover and foster real relationships with new partners. The team wanted to embrace the evolving partnership economy and automate manual tasks to focus on their vision of a better bag for a better world.
With the impact.com platform, Parker Clay discovered new partnerships to build authentic relationships with purpose.
Ian Bentley, CEO and co-founder of Parker Clay, shares the relationship forged with impact.com to manage different stages of the partnership life cycle — resulting in a flourishing intersection of profit and purpose. Parker Clay automated their time-consuming processes, enhanced partner communication, and seamlessly navigated the platform features to focus on what matters most –– building a better world.
