Affiliate contracts require you to carefully balance attracting affiliates with the need to meet profit goals. With so many options to choose from, the process can feel daunting. Ease your mind and understand how contracts in impact.com work with a new Partnerships Experience Academy (PXA) course on contracting and payments.
Denis Kondrashov, Senior Director of Performance Marketing at FuboTV, will help you deep-dive into the commissioning structures that underpin your affiliate program in this expert-level course.
The ins and outs of commissioning structures
Commissions incentivize affiliates to promote your brand to their audiences. The contract terms you choose to structure that commission, from how to attribute conversions to the type of conversion you choose to incentivize, can have ripple effects on the strength of your program.
This course will demystify these contract terms and give you a better grasp on the levers you can pull to make your program more effective.
You’ll learn about:
- Multi-touch or dynamic attribution structures.
- Implementing SKU, category-based, and new customer commission structures.
- Cost-per-click and cost-per-lead commission structures.
- Commission rates for regional partners.
- Commission structures for mobile campaigns.
- How commission structures relate to overall goals.
PXA courses help you build your credentials and professional stature while equipping you with more strategies to grow your business. You’ll find industry certifications and more advanced training opportunities in the PXA course catalog. The PXA expert team consistently updates the course catalog to accelerate your career path.