While securing a contract is a considerable victory, knowing what to do after you sign the dotted line is integral for your business. Kicking off your partnership allows you to build a strong, long-lasting relationship with a brand. A new Partnerships Experience Academy (PXA) course will help you take full advantage of this opportunity.
Your guides on the journey to better partnerships bring a wealth of knowledge and experience. PXA’s own Laura Press leads the course as the Head of Affiliate and Partnerships Education for publishers at impact.com.
She joins Michelle Morgan, who brings 15 years of experience in publisher development with a proven track record of creating and optimizing strategic partnerships. She guides you toward successful partner relationships with expertise in affiliate and influencer marketing, partner acquisition, and growth strategies critical to client success.
Michelle is currently the Senior Director of Publisher Development at Acceleration Partners. Together, they will lead you through the Engage phase of the partnership life cycle from the publisher’s perspective.
Engaging better with new brands
It takes a little preparation to start things off on the right foot with a new brand, but the benefits of a good first impression are well worth it. This PXA course will teach you how to:
- Prepare for your first call with the brand or agency. You’ll learn how to create a one-sheeter to share the relevant information about your business, how to explain your audience and business model, and what information to highlight on the call.
- Conduct the call with your new brand partner like a champ. Learn to set goals for the call, develop an agenda, and create an action plan that helps you and your partner get the most out of the partnership.
- Develop soft skills to enhance your relationship with your partnered brand. Learn the skills you need to ensure a harmonious and effective working relationship.
These skills and strategies will help you easily navigate a partnership’s early days.
PXA courses help you build your credentials and professional stature while equipping you with more strategies to grow your business. You’ll find industry certifications and more advanced training opportunities in the PXA course catalog. The PXA expert team consistently updates the course catalog to accelerate your career path.