What are app install farms - install fraud - Impact
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Install fraud

Install farms

Install farms employ hundreds of low-cost workers with real phones to install the apps of advertisers that reward partners on a CPI basis. In other cases, a fraud operator may set up a script within a mobile device emulator that automates the process of generating fake installs and in-app activity.

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How they do it

  1. Malicious publisher has registered for advertiser’s affiliate program
  2. Install farm worker uses one or multiple devices at once to navigate to malicious publisher’s site
  3. Install farm worker clicks through from malicious publisher site to app store
  4. Install farm worker downloads advertiser’s app
  5. Advertiser attributes credit to malicious publisher, even though they provided no value in driving the useless install, and pays them a percentage of revenue
Install farms

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