PUMA is one of the world’s leading sports brands with over 14,000 employees spread over 120 countries. Its mission has always been focused on designing products for the fastest athletes on the planet, enhancing sports such as football, running and training, basketball, motorsports and golf with performance; and sport-inspired lifestyle products. In early 2022, PUMA started operating its Thailand subsidiary to fully penetrate the Thai market by offering a fuller product collection, investment in marketing the brand and expanding into different distribution platforms, namely in the offline and online channels.
As part of maximising its online footprint, PUMA, through its partner agency Lodestar Marketing, collaborates with impact.com – a global leader in partnership automation — to run its affiliate and partnerships program in Thailand. As part of the launch, they are offering 10% commission to their partners between now and 30th April.
Affiliate marketing is a performance-based marketing collaboration where a brand works with an affiliate (normally influencers or celebrities) who will promote products and services on behalf of the brand. Affiliates are then compensated based on commissions earned or impressions generated for the brand through their own social platforms. Today’s consumers no longer rely solely on traditional advertising and are turning to recommendations from people they trust, like friends, family, and influencers they look up to. Through an affiliate program, PUMA will be better positioned to work with content creators and influencers, creating branded content which will reach their target audience in a more authentic and engaging way.
“We are thrilled to be part of PUMA’s journey to help them launch and manage their new affiliate program and bring in quality affiliate partners in Thailand.” said Antoine Gross, General Manager, Southeast Asia, impact.com. “Using our experience as a leading partnership management platform in the region, we look forward to helping PUMA manage and scale their affiliate program effectively so they can grow their online customer acquisition.”
PUMA is interested in partnering with all types of affiliates, ranging from loyalty and reward platforms, to content generators who use their unique style and voice to communicate the brand to their followers. With impact.com’s partnership solutions, PUMA will be able to access automation features such as comprehensive reporting, automated payments, as well as ease of finding and connecting to influencers and affiliate partners.
“We are really excited to work with PUMA and to start working on growing their partnerships in Thailand, one of the regions’ fastest growing e-commerce economies”, says Jesper Kauth, Managing Partner at Lodestar Marketing. “Having PUMA select us as their agency partner is testament to the experience and hard work of the Lodestar Marketing team to have become the first-choice agency for brands looking to build their affiliate channel in Thailand”.
Scott Leighton, Head of eCommerce at PUMA Thailand commented: “Having successfully launched PUMA.com in Thailand, we are now ready to grow our traffic and sales. Starting an affiliate program to complement our other activities was an obvious next step. We believe the partnership with impact.com and Lodestar Marketing is perfectly placed to help with this growth and we look forward to a fruitful partnership ahead.”
For more information about affiliate marketing and how brands can benefit from collaborating with affiliates and partners, click here.
About PUMA
PUMA is one of the world’s leading sports brands with over 14,000 employees spread over 120 countries. Its mission has always been focused on designing products for the fastest athletes on the planet, enhancing sports such as football, running and training, basketball, motorsports and golf with performance; and sport-inspired lifestyle products. In early 2022, PUMA started operating its Thailand subsidiary to fully penetrate the Thai market by offering a fuller product collection, investment in marketing the brand and expanding into different distribution platforms, namely in the offline and online channels.
About Lodestar Marketing
Lodestar Marketing is a fast-growing SEA-focused affiliate marketing agency with over 35 years collective leadership experience in affiliate and partnership development. Through this experience they have teams and resources to fully support their clients in all countries (and languages) across the region, offering tailored client management services not otherwise available.
