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PRESS RELEASE

iStyle.id and impact.com Join Forces to Enhance Affiliate and Influencer Marketing Capabilities in Indonesia

June 06, 2023 — iStyle.id, a prominent Korean product e-commerce platform in Indonesia, today announced its partnership with impact.com, the world’s leading partnership management platform. The collaboration is poised to significantly accelerate iStyle.id’s influencer and affiliate marketing program, boosting awareness and sales to their thriving online shopping platform.

As one of the fastest-growing trends in consumer purchases, e-commerce, has become a vital component of Indonesia’s thriving direct-to-consumer economy. Recognizing this, iStyle.id has established itself as a major player in the market by offering a range of exclusive brands, including Marhen J, Joseph & Stacey, RIETI, Skinfood, Red Cookies, and others. With the help of impact.com, iStyle.id will have the opportunity to engage with a diverse range of partners at scale, including influencers, content partners, loyalty and cashback sites, coupon partners and media publishers, on a cost-efficient and pay-per-performance model.

“We are thrilled to partner with impact.com to take our influencer and affiliate marketing program to the next level and work with a wider range of partners. As a startup with over 500 brands, we are constantly looking for ways to enhance our digital marketing capabilities through technology,” said Steven Calvin Victory, CEO of iStyle.id. “Leveraging impact.com’s expertise in growing the influencer and affiliate programs for other prominent brands in the region will enable us to diversify and scale up our own partnership program and also boost our customer acquisition as well as sales efforts, ultimately strengthening our marketing campaigns in the country.”

To broaden its reach and diversify its influencer and affiliate network, iStyle.id is looking to expand beyond its existing partnerships with online deals and price comparison websites. One key area of focus is to collaborate with KOL/influencers and content publishers to leverage their influence and reach among their followers.

Speaking on the partnership, Antoine Gross, General Manager Southeast Asia at impact.com says, “We are witnessing a significant trend among ecommerce brands in Indonesia that are increasingly aware of the value of influencer and affiliate marketing in acquiring new customers and reaching diverse audiences. Being a part of iStyle.id’s journey of growth is truly exciting, as we join forces to further expand their market share in Indonesia by leveraging the power of partnerships.”

Previously, iStyle.id managed its program manually by sharing campaign materials and information with its current affiliate partners. With the support of impact.com, iStyle.id is now in a position to elevate its affiliate marketing program to the next level.

About iStyle.id

iStyle.id is Korean beauty, fashion, and lifestyle destination which provides special products from various shops and retails, such as LOTTE Shopping Avenue, LOTTE Mart, LEJEL Home Shopping, Kinokuniya, Market City, offline-to-online service (O2O), direct shopping service, and special request for Korean Brands, such as Marhen J, RIETI, Joseph&Stacey, Skinfood, Recipe Box, etc. iStyle.id is owned and managed by PT. Indo Seungli Makmur.

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