Mindshare APAC deepens their relationship with to continue developing the affiliate and partnerships industry in APAC


SINGAPORE—21 March, 2023— Mindshare APAC (a division of the WPP group), a full-service media agency with a highly specialised global affiliate and partnerships unit, has strengthened its strategic partnership with, the world’s leading partnership management platform driving partnerships for more than 2,500 brands.

The growing needs of brands for more sophisticated affiliate marketing strategies and their desire to expand within the region have resulted in a tighter partnership between the two companies. Mindshare, which recently integrated its capabilities with digital-first global performance agency Neo Media World, provides clients with a broader range of transformative media services. With both teams running local operations in key markets like Singapore, Indonesia, Malaysia, China, and Japan, they are now able to provide influencer and content expertise as a unique value-add to clients beyond traditional online advertising channels.

Mindshare was also the first official, fully certified agency for across Asia Pacific. All APAC members of Mindshare’s specialised affiliate marketing unit underwent intensive training completing’s Partnerships Experience Academy (PXA), with online courses covering industry fundamentals and advanced product training to continue sharpening their skills and expertise on the channel to best serve their clients.

Mark Turner, Head of Affiliate at Mindshare & GroupM APAC, says, “The affiliate channel and ecosystem prevails as a thriving growth opportunity for brands in the region. We’ve seen exponential growth, having gone from a specialist capability in Neo Media World serving two of Neo’s largest global brands to a service that is now embedded in Mindshare and engaged across the entirety of GroupM on a multitude of brands and markets. GroupM and’s collaboration brings together a world class partnership technology with the only APAC-wide and most established partnership agency. It is an extremely harmonious relationship which we greatly value and look forward to deepening our engagement.”

Speaking on the partnership, Antoine Gross, General Manager Southeast Asia at says, “Our mission is to transform the way businesses are able to create, manage, scale and optimise an ecosystem of partnerships, creating a new customer acquisition channel for brands and expanding their marketing capabilities. We’re delighted to deepen our relationship with Mindshare & GroupM APAC, as such partnerships allow us to supercharge our growth in Asia and in turn support more brands at a time when the online advertising landscape continues to evolve and create new challenges and opportunities for marketers.”

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