Company Will Showcase Media Manager’s Efficient Suite of Insights, Tracking, and Collaboration at Tech Show
May 20, 2015 — Santa Barbara, Calif. – Impact Radius, a leading global marketing technology platform, will unveil Media Manager at the Ad Tech San Francisco conference on May 20-21, 2015 at booth #1649. Impact Radius will showcase the newest Big Data solution that will streamline the way marketing experts and top brand names track and attribute their media buys.
Media Manager is a centralized data hub that gives global advertisers and brands actionable insight into the customer journey and the value provided by their media partners across all digital and offline marketing channels like search, email, affiliate, and mobile.
“We are excited to showcase Media Manager at Ad Tech and demonstrate to industry leaders the necessity of data-driven marketing,” said Per Pettersen, CEO of Impact Radius. “Media Manager will offer automated data aggregation, configurable data visualization, flexible attribution modeling, and Big Data insights for optimizing marketing spend.”
By combining sales and transaction data together with each consumer touch point in the customer journeys, marketers can use Media Manager to monitor and optimize media buys as well as gain deep, unbiased insights into all marketing channels. Armed with the comprehensive data they require, automated workflows, and complete conversion path tracking, marketing teams and their executives can make smarter decisions.
“With unbiased data, a customizable dashboard, and a drilled-down customer journey, Media Manager unveils a comprehensive picture of both media mix and advertising spend — from performance marketing to mobile,” said Steve Tazic, Director of Media for Rise Interactive.
Impact Radius is the only fully-integrated marketing suite to combine management of marketing partnerships, accurate and complete advertising tracking and attribution, mobile solutions, and a comprehensive centralized data hub for marketing teams.
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About Impact Radius
Impact Radius’ digital marketing platform enables significant improvement in the return on global advertising spend for brands and agencies. The company provides a fully-integrated suite of products for media attribution, performance marketing, tag management and mobile analytics. Impact Radius provides a singular view into the consumer journey, tracks cross-channel marketing efforts, and delivers Big Data insights that drive revenue growth. Impact Radius serves companies around the globe including American Airlines, Cabela’s, Deckers, Shutterstock, and Tommy Hilfiger. Learn more at www.ImpactRadius.com.