Wrighton Will Expand Customer Support Function, Continue Technology Globalization
Santa Barbara, CA, – May 1, 2015 – Impact Radius (www.impact.com), the leading global marketing technology platform that enable brands to maximize their return on ad spend across digital and offline channels, welcomes Mark Wrighton to its team as Commercial Director EMEA in the United Kingdom. Mr. Wrighton brings over twelve years of experience and a passion for improving digital marketing strategy using Big Data insights to the rapidly-growing global capabilities Impact provides.
A thought leader in digital marketing, Mr. Wrighton has developed an acute understanding of technology and the marketing ecosystem. Before Impact Radius, he served as EMEA Director of Sales at BrightEdge, where he oversaw the foundation and development of EMEA sales and established the company as the leading enterprise solution in SEO and content marketing.
Mr. Wrighton looks to do the same at Impact as Commercial Director EMEA, extending the company’s global reach and spearheading the European organization from the London office. With Impact’s Partnership Cloud at the forefront of Big Data-driven analytics and insights and experiencing record growth in the region, Mr. Wrighton will bring advertisers more control and transparency into their affiliate and cross-channel marketing programs.
“I’m excited to join Impact Radius because I’ve already witnessed market-leading innovation and capabilities within the technology” said Wrighton. “With its state-of-the-art digital marketing suite, Impact Radius benefits from a huge marketplace of potential partners and provides a customer-centric team that’s motivated to drive success for advertisers and agencies alike.”
Mr. Wrighton sees Impact as the top global affiliate marketing platform, and joins the company to accelerate growth and meet the growing demands of agencies and brands.
“We saw 96% year over year revenue growth in EMEA. We’re extremely excited to welcome Mark to our fast growing global organization as we continue our investment in expanding our European footprint,” stated Vice President of Revenue Tijs van Santen.
To learn more about Impact Radius or schedule a demo of Impact Radius’ media attribution, performance marketing, and tag management products, visit www.impact.com.