Kuala Lumpur, February 4, 2025 — S Ecosystem (SECO) is collaborating with impact.com, the world’s leading partnership management platform to significantly expand Senheng mobile app user base and optimise its affiliate program for improved ROI. As Malaysia’s e-commerce industry continues to grow, particularly in online and mobile shopping, this collaboration will allow SECO to introduce innovative consumer engagement strategies.
The Malaysian e-commerce market is expected to grow at a compound annual growth rate (CAGR) of 8.5% between 2024 and 2028, reaching MYR67.1 billion. In response to these trends, SECO is tapping into the opportunity to build awareness and drive usage of the Senheng app by expanding its affiliate program. The Senheng app, which has experienced steady growth in active users, is now aiming for a substantial increase in affiliate-driven sales within the first year of this collaboration.
“We’re excited to expand our affiliate marketing services with impact.com, empowering more businesses of our valued clients to unlock growth through effective affiliate and referral marketing. This collaboration allows us to build a strong network of high-quality affiliates, creating an ecosystem that drives mutual value and sustained success for our clients across industries,” said Wai Hoong Lew, General Manager at SECO.
Wai Hoong also added, “Our work together extends beyond business growth, aiming to create new opportunities in Malaysia’s e-commerce landscape. By enabling members of a brand to participate in affiliate marketing, SECO and impact.com foster a community-driven approach to online retail. Consumers can anticipate more tailored shopping experiences and exclusive offers, potentially setting new benchmarks for the industry.”
Having seen positive results from the current efforts, SECO is poised to accelerate growth and unlock new revenue streams by empowering its existing users to engage in affiliate marketing. Through impact.com, SECO can streamline affiliate onboarding, efficiently manage a diverse network, and track performance in real-time. This will enable SECO to build a robust affiliate program that maximises ROI and drives sustainable growth by continuously optimising the program.
“impact.com is positioned to help businesses accelerate growth by diversifying their marketing investments and generating new revenue streams beyond traditional online advertising through affiliate marketing,” said Adam Furness, Managing Director – Asia Pacific. “We look forward to supporting SECO in growing their community of Senheng app users and fostering meaningful relationships with a new network of affiliates.”
With impact.com, SECO will unlock new avenues to grow further and engage Senheng app users. From boosting brand awareness and customer acquisition to innovating solutions that better engage the community, SECO will be better positioned to thrive in Malaysia’s booming e-commerce landscape and achieve long-term sustainable growth.
For more information, contact Bud Communications
Bud Communications
About SECO
We are dedicated to revolutionise the digital retail landscape in Malaysia, with a focus on building comprehensive business advantage through these core pillars:
- CRM and Loyalty Builder: We are committed to significantly enhancing customer relationship management processes and initiatives by leveraging advanced CRM strategies and cutting-edge technologies such as CDP, marketing automation, and AI-driven personalisation. Our goal is to deliver tailored and engaging experiences for members of a brand, such as Senheng’s PlusOne members, across all touch-points, fostering deeper relationships, and driving business growth through seamless and personalised shopping journeys.
- Rewards Platform: Our vision is to establish the S-Coin Rewards Centre as Malaysia’s largest and most compelling rewards platform, offering Senheng’s PlusOne Members access to a wide array of everyday products that they can redeem using their S-Coin.
- E-Commerce Enabler: By offering cutting-edge SaaS solutions, we are driving innovation that empower businesses to build, manage and scale their e-commerce capabilities. We help to provide the tools businesses need to optimize their performance, and achieve sustainable growth in an increasingly competitive digital marketplace.
Through these strategic pillars, SECO aims to create a thriving ecosystem that benefits both customers and businesses, ushering in a new era of digital retail excellence in Malaysia.
