Santa Barbara, CA, October 26, 2012 – impact.com, today announced that it has raised $4 million in recent equity financing led by Estalea LP for its rapidly growing Software-as-a-Service (SaaS) marketing technology platform. Impact Radius will use the funds to fuel further investment in its cutting-edge technology infrastructure, new product development, and continued global expansion.
Impact Radius provides marketing technology solutions to performance-focused brands, agencies, and media companies. It delivers a fully integrated suite of products including easy-to-use and flexible tag management, media tracking, conversion attribution, and partner management all on a single platform.
Estalea LP, the lead investor, to date has invested a total of $7 million dollars in Impact Radius. Roger Kjensrud, a partner at Estalea, said: Theres a considerable market for SaaS marketing technology products. Impact Radius seized that opportunity and is achieving exponential growth with its highly differentiated platform. That, combined with its experienced leadership team, makes Impact Radius an ideal company for Estalea to back.
Led by a team of Internet marketing pioneers, Impact Radius has experienced dramatic growth since its founding four years ago. With more than 600 brands, 5,000 media companies, and 75 agencies across the world using the platform the company has gotten to a stage of wide market adoption. The company has been hard at work building a fully integrated marketing suite and most recently released its enterprise-level tag management and media management solutions to the market.
Impact Radius has built the technology to make a single, integrated platform for agencies and advertisers a reality, said Per Pettersen, CEO of Impact Radius. From traditional display ads to emerging platforms like mobile and social, Impact Radius gives advertisers, agencies, and media companies access to the worlds best technology so they can capitalize on the multi-channel convergence revolution.
