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SANTA BARBARA, CA – Aug 13, 2012 – 
Impact Radius, a leading marketing technology provider, today announced the enhancement of its Foundation product. Foundation now includes turn-key tag management to complement its multi-channel media tracking and measurement technology, thereby creating the first complete end-to-end tracking solution for all channels. On top of tracking activity at all stages of the marketing funnel, Foundation also collects sales and media cost data in order for marketers to establish true return on ad spend metrics and better evaluate marketing channels.

“Tag management is vital to any business that hopes to have greater agility with their marketing efforts while ensuring data is tracked accurately,” says Per Pettersen, CEO of Impact Radius. “Foundation is a complete solution that allows marketers to manage all channels, including new media and traditional.”

Impact Radius consolidates all data in one system and therefore allows reconciliation of all points in the customer journey from ad views to conversions. By simplifying and streamlining tag management, tracking, ad serving and reporting, Foundation puts marketers back in control of their campaigns and their results.

New Foundation features include:

  • New Tag Management User Interface: A new comprehensive interface for creating and managing tags, firing rules and websites.
  • Pre-Configured Tag Library: A new library with hundreds of pre-configured tags allows quick and accurate deployment of tags by simply inputting unique values in the interface.
  • New Tag Activity Reports: New reports allow users to review tag performance such as load time and total activity over a specific timeframe.
  • Cost Importing for Media Sources: Directly import costs from marketing channels to create a complete view of performance in relation to costs.
  • Advanced Pixel Firing Rules: Advanced pixel firing rules can be created based on any combination of URL terms, cookie values, browsing history and much more.

About Impact Radius
Founded in 2008, Impact Radius provides marketing technology solutions to results-driven companies. It delivers a fully-integrated suite of marketing technology products including easy-to-use and flexible tag management, multi-channel media tracking, call tracking, mobile tracking, conversion attribution, and advanced partner management.

To learn more about Impact Radius please visit

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