Marketing technology provider finds strong traction with Software-as-a-Service model
Santa Barbara, Calif. – July 24, 2012 – Impact Radius (www.impactradius.com), a technology company that offers software solutions to results-driven marketers, has reported over 300% growth in new customer acquisition rates. Revenue from new business, compared to the same period for the year prior, also increased by triple digit percentages.
According to the company, gains in new business were attributed to strong adoption of its Software-as-a-Service (SaaS) products. New customers of the company’s SaaS solutions accounted for 80% of its 250 new brands. The company also signed 16 new agencies and launched 400 new campaigns in 54 countries. To meet demand, 15 new hires were added to the organization during the twelve-month period.
According to analyst firm Gartner, global spending on SaaS products will rise 17.9% this year to $14.5 billion. It’s not surprising, then, that Impact Radius experienced strong growth in new customer acquisition and revenue with a SaaS model.
“Customers come to us typically looking for two things,” says Per Pettersen, Impact Radius CEO. “They want to track conversions to see what’s really working across all of their marketing channels. And they want to directly manage the referral partners that support those initiatives. Our SaaS products help with both of those objectives.”
“We chose Impact Radius because their products have redefined what’s possible in performance marketing,” said John Matthews, General Manager of Australia’s leading affiliate network, dgm. “The software allows us to track and pay for any conversion event–from mobile app installs and social media referrals to offline promotions.”
Year-over-year revenue from existing customers also showed steady growth, indicating satisfaction with the company’s partner management platform and support services. “Last year we balanced new product development with a strong commitment to support our first year customers. We’re pleased to see positive performance metrics for both existing and new customers,” said Impact Radius co-founder Todd Crawford.
With offices in Santa Barbara, London, and Toronto, Impact Radius provides brands, agencies, and media companies with an all-in-one marketing suite that, in addition to partner management software, includes tag management and media tracking solutions.
ABOUT IMPACT RADIUS
Founded in 2008, Impact Radius provides marketing technology solutions to results-driven companies. It delivers a fully-integrated suite of marketing technology products including easy-to-use and flexible tag management, multi-channel media tracking, call tracking, mobile tracking, conversion attribution, and advanced partner management.
To learn more about Impact Radius please visit www.impactradius.com
ABOUT dgm AUSTRALIA
dgm works with Australia’s leading advertisers, web site publishers, and agencies to design and deliver online marketing campaigns across the key areas of search engine marketing, affiliate marketing, and display advertising. dgm’s clients have access to sophisticated technology and are guided by experienced account management and consultancy teams to achieve high-performing online marketing campaigns.
For more information, visit www.dgm-au.com.
Media Contact Information:
10 E. Figueroa Street
Santa Barbara, CA 93101