In December, we asked our wonderful community of users to share their most successful and innovative partnership experiences of 2020. We received dozens of great responses — highlighted here are three of the most intriguing. We hope these stories inspire you to stretch your partnership wings, innovate, and grow in 2021!
Fin vs Fin + Tempo: Content collaboration helps Tempo stand out
Tempo is a modern home fitness brand that quickly became a household name during the 2020 pandemic. As consumers rushed to invest in proper home gyms, Tempo’s sales scaled rapidly. But as a growing list of home gym and fitness apps flooded the market, they needed help positioning and differentiating their offering against competitors.
Fin vs Fin, a partnership of wellness product review sites that includes finvsfin.com, zenmasterwellness.com, and fitnessmasterly.com, partnered up with Tempo to publish a series of head-to-head competitor comparison articles across its portfolio of sites. Those articles were very successful and typically rank organically in the top three on Google for many “Tempo vs [Competitor X]” queries. The articles have raised awareness for Tempo while helping discerning consumers understand their brand differentiators and features.
This content partnership drove more than $200K in purchase revenue and will continue to pay off in ongoing membership fees.
PCH (Publishers Clearing House) + Noom: Winning referrals from a trusted performance publisher
The Publishers Clearing House (PCH) brand is synonymous with chances to win and big cash prizes. PCH recently partnered with wellness app Noom around the shared theme of winning. The collaboration was designed to educate the highly engaged PCH community of registered consumers on how Noom can help them win in their wellness and weight-loss goals, all in a fun, brand safe and entertaining environment. A comprehensive digital program was designed to integrate Noom into the PCH experience and drive high-volume trials with strong LTV.
The partnership was definitely a win: PCH became a top-10 affiliate partner for Noom within the first five months of the partnership.
CBDistillery™ + Dabbl: Digital sampling campaign connects with stressed-out decision-makers
CBDistillery™ (a BHB brand) discovered the mobile app Dabbl in the Impact marketplace. Dabbl is an app that lets consumers earn gift cards and other perks by engaging with brands on their own time and terms. They can watch videos, complete surveys, take quizzes, and more to earn rewards. Through digital sampling, they can also try products for free.
Together, CBDistillery™ and Dabbl created a digital sampling campaign that enabled Dabbl users to try CBD for the first time for free. Users who had never purchased from CBDistillery™ could complete a short opt-in survey to qualify for the free sample.
The partnership was especially timely because Dabbl’s audience includes a lot of value-minded millennial parents, especially moms, who are managing children in the home during COVID and making household purchasing decisions. When all was said and done, the partnership distributed more than $1,000,000 in free CBD products into the hands of over-stressed Dabblers, raised brand awareness for CBDistillery™, and helped them build their CRM with opt-ins.When all was said and done, the partnership distributed more than $1,000,000 in free CBD products into the hands of over-stressed Dabblers, raised brand awareness for CBDistillery™, and helped them build their CRM with opt-ins. Click To Tweet
CBDistillery™ was highlighted by Brightfield Research Group as having executed the most meaningful awareness campaign in 2020 with this giveaway, and its partnership with Dabbl was central to its success.
Tell us your partnership story
Did you have a partnership experience that was wildly successful or innovative? Did a partner save your bacon, or did your customers rave? We’d like to hear about it and might just feature your partnership story across our social media channels and in our newsletter (sign up here). Reach out to firstname.lastname@example.org — we can’t wait to hear your partnership story!