Uncover the unique strengths of your partnerships and unlock the potential of your partnership program.
Gain insight on valuable partners who are overlooked by last click models, and recognize the incremental value they deliver in driving conversions, regardless of what role they play in the conversion path, and reward them appropriately.
Your ultimate goal should be to attract customers with high lifetime value. Customer value reporting lets you identify the partners who bring in these high-value consumers.
Benchmark your partnership program against other channels, and locate partners who provide truly incremental conversions untouched by any other partner, channel, campaign or media buy.
Using Partner Insights, McAfee was able to identify a specific group of publishers that drove a significantly higher share of new customers, realizing a 9% increase in new customer sales, and beating their goals by 43%.
To grow your program efficiently and intelligently, you need to see:
Partner Insights, powered by Altitude, shows you just that – like an x-ray machine for your performance program that looks deep inside and exposes the true value of each partner.
Last click doesn’t give you the full picture. If you ignore partners who drive value at the beginning or middle of the purchase path, you’re choking your whole funnel.
The Contribution Report shows partners who deliver incremental value throughout the funnel, so you can incentivize them to keep your conversion funnel full.
Maybe last year’s Black Friday sale did great. But which partners brought in one-time deal seekers, and which ones brought in high-value repeat customers?
The Customer Value report answers these types of questions, and helps you recognize the partners who bring in your most loyal customers.
Do more customers enter the conversion path on mobile or on desktop? Which device do they use when it’s time to purchase? Where do tablets fit in?
The Device Analysis report gives you the full breakdown by device, plus conversion rate and geographic data.
No channel is an island. That includes the partnership channel.
Embrace holistic journey-based insights. See how each partner affects other partners, channels, campaigns, media, keywords and more.
Answer questions like:
Find out how Impact’s Partnership CloudTM can help you manage the entire partner lifecycle and uncover the insights you need to deliver growth