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Insights About Your Partnerships that Lead to Action

Uncover the unique strengths of your partnerships and unlock the potential of your partnership program.

Last Click Is So Last Decade

Gain insight on valuable partners who are overlooked by last click models, and recognize the incremental value they deliver in driving conversions, regardless of what role they play in the conversion path, and reward them appropriately.

I Want My LTV

Your ultimate goal should be to attract customers with high lifetime value. Customer value reporting lets you identify the partners who bring in these high-value consumers.

Benchmarking & Incrementality

Benchmark your partnership program against other channels, and locate partners who provide truly incremental conversions untouched by any other partner, channel, campaign or media buy.

“Impact’s Altitude platform provided that single view of the full customer journey that we required and was able to accommodate our constantly evolving data needs to help us become more efficient marketers.”

Veronika Starell, Account Director, House of Kaizen

Using Partner Insights, McAfee was able to identify a specific group of publishers that drove a significantly higher share of new customers, realizing a 9% increase in new customer sales, and beating their goals by 43%.

Read Case Study

Typical performance reporting is great, but it doesn’t tell the whole story.

If you know that revenue is up but you don’t know why, you’re flying blind.

If you can only see who got the last click, you’ll undervalue key influencers and miss out on major growth potential.

To grow your program efficiently and intelligently, you need to see:

  • How each partner is engaging with your consumers
  • How partners interact within the path to purchase
  • How they lift the performance of other media investments
  • What value you’re truly getting out of each partnership

Partner Insights, powered by Altitude, shows you just that – like an x-ray machine for your performance program that looks deep inside and exposes the true value of each partner.

Here are a few of the Partner Insights reports:

Evaluate Each Partner's Contribution

Last click doesn’t give you the full picture. If you ignore partners who drive value at the beginning or middle of the purchase path, you’re choking your whole funnel.

The Contribution Report shows partners who deliver incremental value throughout the funnel, so you can incentivize them to keep your conversion funnel full.

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Assess Customer Lifetime Value

Maybe last year’s Black Friday sale did great. But which partners brought in one-time deal seekers, and which ones brought in high-value repeat customers?

The Customer Value report answers these types of questions, and helps you recognize the partners who bring in your most loyal customers.

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Trace Customers Across Devices

Do more customers enter the conversion path on mobile or on desktop? Which device do they use when it’s time to purchase? Where do tablets fit in?

The Device Analysis report gives you the full breakdown by device, plus conversion rate and geographic data.

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See How Partnerships Lift Other Channels

No channel is an island. That includes the partnership channel.

Embrace holistic journey-based insights. See how each partner affects other partners, channels, campaigns, media, keywords and more.

Answer questions like:

  • How do celebrity influencer posts impact downstream paid search behavior?
  • What are the most common cross-channel customer paths involving ad impressions on traditional affiliates?
  • Which B2B partners are good at introducing customers who purchase our high-margin products?

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Impact Partnership Cloud

Impact’s Partnership CloudTM manages, protects, and optimizes all of your organization’s different partnerships. Learn more about how we can help you scale faster:

Let’s grow and optimize your partnership program

Find out how Impact’s Partnership CloudTM can help you manage the entire partner lifecycle and uncover the insights you need to deliver growth

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