A year in review
As we head toward the end of 2022 and look ahead to next year, I am incredibly grateful to have worked alongside a diverse team of over 1,000 employees across 20 locations globally, all focused on our mission to create partnerships and our vision to be the global standard platform for all types of partnerships.
If 2021 was about wading into the waters of partnerships, then 2022 has become a full-on cannonball splash as more businesses, publishers, creators, and agencies have tapped into this crucial channel to help build their revenue growth and become more relevant to consumers.
At impact.com, we are proud to be an innovator in this new channel and category for revenue acquisition as we continue charting this blue ocean of opportunity. Today, impact.com is the global, standard management platform at the forefront of the partnership economy. The platform supports more than 200,000 active and productive partnerships for more than 2,500 customers who are partnering with content creators, influencers, publishers of all sizes, traditional rewards affiliates, and even other businesses on our platform.
With our confident and clear vision, we remain focused on empowering transformational growth for brands, publishers, creators, agencies, and other partners through the power of partnerships.
As 2022 comes to a close, I want to share with you some of the progress we’ve made this year.
Partnerships have made a splash
This turn in the advertising tides isn’t surprising. Consumers have become increasingly distrustful of traditional marketing and advertising techniques this year.
In the past, an ad may have caught a consumer’s eye, but now over 90% of people are sourcing online reviews before making a purchase, and Forrester states that people are now sourcing 27 points of research before buying something. Those points of research are happening when reading a commerce content listicle or watching product reviews on TikTok. In response, many companies have shifted their ad dollars from conventional ad campaigns, opting instead to invest in all types of partnerships.
And that’s important because the game has changed. Consumers today just won’t buy from businesses they don’t trust. They want the scoop from someone they trust – a publisher, a creator, another business. So brands need to embrace the fact that customers are no longer buying based on what you tell them. Instead, customers are buying based on what others say about you.
So when brands get lost in complicated digital marketing tactics, they lose sight of this simple principle: respecting the customer experience is the only way to build trust.
Partnerships are perfectly positioned to align with the customer journey because they were derived from it. If brands can successfully tap into this channel, they will become more relevant in the daily lives of consumers.
And impact.com has expanded to meet this demand for the partnerships channel. In 2022, impact.com welcomed more than 500 new clients, including Osmo, Rothy’s, Sam Edelman, The Sill, ZeroWater, and more, and 67 new agency partners. Additionally, as of the end of the most recent quarter, annual recurring revenue (ARR) and year to date payment processing volume to partners (GTV) have both increased 35% compared to the prior year.
We deepened our technology capabilities by acquiring Pressboard, the premier analytics and reporting platform for branded content. Pressboard’s features allow the world’s top publishers, agencies, and brands to jumpstart and scale up their content partnership opportunities — all while enabling more robust partnership opportunities between publishers and brands driving efficiency and revenue.
Thanks to this acquisition and our previous acquisitions of the Activate influencer platform and the Trackonomics supply-side platform, impact.com truly is the only platform today supporting all partnership types across the entire end-to-end partnership lifecycle.
Our global footprint has also expanded. We opened new office locations this year in Japan, Italy, and France. impact.com is now represented in 20 locations worldwide, and we are thrilled to continue developing our network globally — reaching a more diverse pool of clients and employees than ever before.
A year of integrations
These important integrations were driven by soaring demand for buying through product and platform integrations. impact.com now has 1,000 customers using its tracking integrations in their eCommerce or technology platform of choice: such as Shopify, BigCommerce, Segment, Branch, and so many more.
Along with solutions for smaller brands and content creators, impact.com has also powered a large-scale partnership platform for the world’s largest retailer – Walmart. Walmart’s new content creator portal, known as Walmart Creator, is a platform that brings influencers and content creators together with Walmart’s team to monetize products and reach new customers. This technology allows Walmart to streamline new creator partnerships while nurturing existing ones. In return, it provides the resources and connections creators need to build their content — no matter their interests. We are proud to have built this incredible Walmart Creator platform together with the Walmart team and are excited for future opportunities to create new technology like this for our clients.
Recognition and research
This year, we’re so proud and honored to have been recognized with more than 25 leading industry awards globally for delivering innovative technology solutions and leadership in the partnerships industry. Additionally, impact.com has been named a finalist or shortlisted for more than 35 awards!
Notably, impact.com made Inc.’s inaugural Power Partners list, honoring B2B organizations across the globe with proven track records supporting entrepreneurs and growing startups. Business INSIDER also named impact.com a top affiliate-marketing platform that creators are using to earn money in 2022.
Most importantly, we’ve earned recognition highlighting the incredible work of our clients, garnering awards for successful campaigns with clients and agencies including Foot Locker, HelloFresh and Silverbean, Skyscanner, Love, Bonito, and more. We love all partnerships, but our favorite ones are with our clients, and we’re thrilled to spotlight their work.
A holiday breather
As we celebrate this year’s accomplishments and look ahead to new innovations in 2023, impact.com will be closing our offices for the final two weeks of the year to allow our teams time to relax and recoup. We appreciate your understanding and assure you we’ll be back in the new year ready and refreshed on January 3.
I wish you all a happy and healthy holiday season. We’ll see you in 2023.