Customer Referral Marketing
Transform your delighted customers into revenue-driving advocates
Create flexible customer referral programs that reach and engage high-value audiences authentically to drive new revenue for less.
Join more than 4,000 brands that use the impact.com platform to maximize their partnerships
Build high-performing customer referral programs with impact.com/advocate
With /advocate, brands can use customer referral marketing to drive revenue, foster brand growth, and accelerate new customer acquisition. With our solution, high-growth brands have achieved:
Higher CVR vs. paid ads
2x
Higher average selling price
18%
Higher lifetime value
5%
Higher CVR vs. free trials
5x
Scalable customer referral solution that aligns audience preferences with your business's unique needs
Engage customers at key moments with winning referral experiences
- Customize your program’s assets to fit your brand’s look and feel, including referral widgets, dashboards, and emails
- Offer the right rewards like discounts, credit, gift cards, points, and custom rewards
- Place your referral program at key moments in the customer journey, including post-purchase flows, customer accounts, mobile or desktop apps, and more
- Add gamified and fun-to-use elements like leaderboards and reward exchanges
Build refer-a-friend programs that fit your customer experience strategy
- Easily integrate your tools and systems to reward custom events like purchases, sign-ups, and more
- Offer bonus incentives for multiple referrals made in a specific timeframe with a tier-based program type
- Reward more than one action with varying rewards or values with a multi-objective program type
- Sweeten the deal with additional offers like recurring rewards or time-based offers
Motivate customers with the tools they need to refer others successfully
- Offer personalized share links and codes to build trust with new audiences
- Provide quick and easy sharing options through social and email integrations
- Give your advocates access to referral activity, status and history tracking with referral dashboards
Effortlessly run, promote, and protect your program with automated workflows
- Automatically reward one or both referral participants once they meet your chosen criteria
- Send custom follow-up/reminder emails triggered once certain actions are met
- Use our APIs and advanced integrations for detailed referral attribution
- Protect your program from fraudulent activities through advanced and fully automated fraud detection and prevention capabilities
Easily track and monitor program performance with intuitive dashboards and reports
- Review individual participant records to see who they’ve referred, the status of those referrals, their rewards earned, and more
- Offer the right rewards like discounts, credit, gift cards, points, and custom rewards
- View the analytic dashboards to review the high-level metrics that are most important to you, like revenue generated, completed referrals, etc.
- Pull custom reports for advanced performance analysis
Create custom referral programs that fill your pipeline
- Easily integrate your tools and systems to reward custom events like free-trial sign-ups, closed won deals, and opportunities created
- Create tier-based programs to reward multiple referrals
- Offer multi-objective programs to incentivize more than one action with different rewards
- Add additional offers like recurring rewards or time-based offers
Engage at critical moments with unforgettable experiences
- Place your referral program at top touchpoints in the customer journey, such as in-app, customer accounts, microsites, and pre-purchase web pages
- Offer the right rewards like internal currency, product upgrades, gift cards, discounts, points, and custom rewards
- Create custom program assets like referral widgets, dashboards, and emails that are unique to your brand
- Add gamified and fun-to-use elements like leaderboards and reward exchanges to increase participation
Motivate customers with the tools they need to refer others successfully
- Offer personalized share links and codes to build credibility and trust with new audiences
- Provide quick and easy sharing options through social and email integrations
- Give your advocates access to referral activity, status, and history tracking with intuitive-to-use referral dashboards
Effortlessly run, promote, and protect your program with automated workflows
- Automatically reward one or both referral participants once they meet your chosen criteria
- Protect your program from fraudulent activities through advanced and fully automated fraud detection and prevention capabilities
- Send follow-up/reminder emails triggered once certain actions are met
- Use our APIs and advanced integrations for detailed referral attribution
Easily track and monitor program performance
- Review individual participant records to see who they’ve referred, the status of those referrals, their rewards earned, and more
- View the analytic dashboards to review the high-level metrics that are most important to you, such as revenue generated, engagement, and conversion data
- Pull custom reports for advanced performance analysis
CONSUMER RESEARCH REPORT
How consumers rely on recommendations from people they know
Discover how consumers make purchase decisions in 2024 and what motivates your customers to refer.
How /advocate helps businesses grow
“Leveraging impact.com’s customer referral solution to enhance our monthly user acquisition has helped our business achieve a significant boost in revenue and ARR. Combining our customer referral and affiliate programs to one platform with impact.com has also helped us ease security reviews, reduce costs, and streamline our workflow. We’re excited about the future of this platform which can evolve and grow with us, and look forward to leveraging its full potential to drive even greater results.”
“In my role as Program Manager, I’m truly impressed by the immediate impact the referral program has had on our sales enablement strategies. It’s a breeze to integrate, and the user experience is top-notch, allowing our sales team to focus on what they do best. The proactive and insightful support we receive equips us with the tools to optimize our referral tactics efficiently. Moreover, the program’s customizable incentives are perfectly aligned with our sales targets, delivering a personalized touch that is both motivating and rewarding. With /advocate, we’re not just keeping pace—we’re setting the pace in customer engagement and driving business expansion forward.”
“In my career, I’ve pressure-tested several different referral solutions and at this point have found /advocate to be the best featured and most reliable partner for my clients. Referral programs are tightly integrated into the customers’ experience, and success hinges upon a system that is not just easy to integrate and full-featured—it must be absolutely dependable because if it breaks you lose the trust of your biggest advocates. In addition, the flexibility /advocate has for rewards, incentive structures, and sharing features has made it much easier for us to take programs from zero to viral for our clients. I’m excited that impact.com has integrated referrals into the platform because it only further cements their position as a market leader in the partnership space.”
Get access to strategic support and training
Our team of dedicated industry-leading experts are here to support you from launch to beyond. Access a dedicated team of customer success team members and robust documentation, PXA courses, and more.
Program strategy
Our referral marketing experts can partner with you to design a referral program strategy that fits and supports your brand’s needs.
Implementation and technical support
An experienced team of technical and implementation experts is ready to assist in building your program.
Post-launch support and training
Our support specialists are here to help you maximize the potential of the referral marketing channel. They help brands optimize, adjust, and scale programs.
PXA training
Access on-demand courses for referral marketing trends and strategies. These sessions equip you with everything you need to ace your referral program.
Integrate with the tools you already know and love
Sync data into /advocate from your tech stack to reward custom events. Drive referral data back into your systems for automated reward fulfillment and follow-up.
FAQ’s
The /advocate referral program uses an advanced fraud detection algorithm that analyzes multiple factors, including name, IP address, and email domain tracking, to generate unique fraud scores for each referral. This enables the system to identify and block high-risk referrals, maintaining the integrity of your program.
Our industry-leading onboarding provides access to our expert customer success team, including program strategy coaches and technical implementation engineers. Additionally, customers benefit from robust documentation, PXA courses, and other helpful resources.
Setup time varies depending on the complexity of your referral program, the level of customization required, and the internal resources you have available. The most basic programs can be set up in a couple of weeks, while more complex integrations can take a few weeks.
The /advocate referral platform is currently available in select countries. If interested, please contact one of our sales reps to learn more.
We also recommend
Press release
impact.com Unveils Fully Customizable Customer Referral Solution, Empowering Brands to Build Authentic Trust with New Audiences
eBook
Turn loyal customers into revenue-generating advocates with referral marketing
Research report
Customer referral marketing research: A consumer perspective