‘Tis almost the holiday season and consumers are getting ready for year-end promotions, deals, and splurges. But with today’s unpredictable landscape, inflation rates rise faster than brands can pass these costs along to consumers. Understanding consumer shopping behavior and spending intentions before the holiday season is crucial to generating revenue and driving growth. The impact.com team conducted a consumer research study to better understand how shoppers will be spending during Cyber Week 2022. Download this infographic and get ahead of this year’s holiday shopping season.
