More than 75 percent of marketers will dedicate budgets to influencer marketing in 2025, according to Influencer Marketing Hub. Leveraging real-time performance tracking not only helps secure buy-in from senior leaders, but also offers immediate insights to refine and enhance campaign effectiveness.
B&Q nailed this approach with its influencer program. The UK’s top home improvement retailer quickly responded to influencer Jade Sweeney’s DIY post, asking her to create more content to build on the momentum. This strengthened their partnership, and users loved Jade’s DIY content. The retailer took it further by featuring Jade in its Christmas campaign, which was a huge success, achieving 283 percent of its average view rate target.
Pro tip: Real-time tracking helps build long-term influencer partnerships like B&Q, reward partners fairly, and improve content performance.
This blog explores the real-time tracking features offered by impact.com’s Creator platform, designed to ensure:
- Agile decision-making
- Data-driven optimizations
- A maximized return on investment (ROI)
Influencer Jade Sweeney has established a lasting partnership with B&Q, inspiring audiences with creative and budget-friendly home renovation ideas.
B&Q triples its CTR benchmark with an influencer program makeover
Read more about B&Q’s revamped influencer campaign using real-time insights from the Creator platform.
Read it here3 ways to optimize influencer campaigns with real-time tracking
Getting a full view of your influencer campaign like B&Q requires a robust platform that can break down metrics in real-time. impact.com is the industry-leading platform that manages the full influencer life cycle.
With the right technology in place, you can optimize your influencer campaigns using real-time tracking in three areas:
- Make fast, data-driven decisions
- Foster strong creator partnerships through community building
- Invest in your top-performing influencer marketing channels
1. Make fast, data-driven decisions
According to impact.com’s research, 72 percent of people use social platforms multiple times daily. It’s no wonder that influencers are gaining their trust. This also means marketers have the responsibility to act fast and gain valuable insight into what’s resonating with audiences and what isn’t.
impact.com’s “Performance by campaign” feature shows brands how their campaign is performing in real-time, highlighting metrics such as:
- Clicks
- Actions
- Revenue
- Engagement metrics and conversion rates
- The number of influencers actively working on a campaign
impact.com’s “Performance by campaign” feature reveals real-time campaign performance.
impact.com’s real-time tracking tools help brands adapt to shifting consumer trends by seeing what works and acting immediately. Real-time feedback like this allows brands to boost campaign effectiveness in two ways:
- Optimizing campaigns instantly. Track live metrics—engagement, conversion rates, and reach—to make data-driven decisions and align strategies with trending consumer behaviors.
- Embrace a proactive marketing approach. Identify new opportunities or threats as they emerge, making swift adjustments to improve campaign success and ROI.
2. Foster strong creator partnerships through community building
In 2025, fostering strong communities through lasting creator partnerships will be essential for brands aiming to leverage influencer marketing for growth. Content creator Tina Angelina emphasizes that community-first marketing aligns brand messaging with audience values, cultivating loyalty over time.
Content creator Tina Angelina highlights the vital role of community building in fostering meaningful connections.
To identify high-performing partners, brands should adopt a data-driven strategy. One way to do this is A/B testing. For example, you can leverage a niche, smaller influencer (A) and a larger well-known influencer (B) for your campaign to test the waters. If A outperforms B for a smaller fee, then it’s a no-brainer how you’d move forward.
Using impact.com’s real-time tracking features, quickly determine which partners are resonating with audiences. Oftentimes, smaller influencers hit it out the park compared to their larger counterparts. This means you may have to sunset your underperforming partners in favor of your top performers. So not only will you save money in this instance, but you’ll drive better results.
impact.com’s “Performance by creator” feature shows how each creator performs across all your campaigns. Easily view the number of content pieces delivered and evaluate performance. Do you have certain key performance indicator’s (KPIs) you need to hit? Filter those metrics for each creator, including reach, impressions, engagement metrics, clicks, and actions.
The “Performance by Creator” feature from impact.com provides detailed insights into the performance of each individual partner, allowing for a more granular analysis.
Influencers value timely feedback and a good working relationship when considering a long-term brand partnership. Working with real-time insights benefits brands and partners by delivering high-performing content that audiences love and trust. It’s a win-win. More often than not, brands re-engage top-performing influencers for future campaigns, and this is much easier when you’ve built a foundation of trust.
3. Invest in your top-performing influencer marketing channels
Real-time data helps brands stay on top of shifting consumer preferences. Today, honesty and being unbiased are top priorities in influencer-brand collaborations for consumers (67 percent). Responding to these shifts boosts the effectiveness of your influencer campaigns and strengthens your influencer partnerships, who feel appreciated and recognized when you provide timely feedback.
If you commissioned influencers for Instagram Reels, but discover TikTok is seriously outperforming Instagram—you can shift your budget and resources to the channel that’s driving the best outcomes. This method is the fast track to optimizing ROI while staying in budget.
The “Performance by Social Platform” feature on impact.com allows you to effortlessly monitor your progress across multiple social media channels. Track your influencer count, measure content production, and analyze engagement rates across all platforms with ease.
The “Performance by Social Platform” feature on impact.com helps you identify where your content thrives, offering detailed insights and customizable filters to focus on the metrics that matter most.
Beyond influencer marketing: How influencer-affiliate programs scale with real-time tracking tools
The benefits of real-time tracking go beyond influencer marketing. Brands are increasingly merging their affiliate and influencer strategies to meet customers at every touchpoint—and they’re making big wins because of it.
Data from impact.com and Acceleration Partners reveals that brands working with influencers and affiliates see 46 percent more affiliate-driven sales compared to those relying solely on affiliate partners.
Real-time tracking helps you support influencers when they’re connecting with customers at the awareness (reviews/unboxings) or affiliate level (promo codes). Valuable insights like these can help you formulate best practices for future campaigns, saving resources along the way.
For instance, Milan-based software company iubenda expanded its affiliate network and improved affiliate management by using real-time tracking from impact.com. The platform’s intuitive dashboards and reporting tools enabled the brand to scale and optimize its affiliate program, delivering a 30 percent increase in traffic-generating partners.
iubenda increases traffic-generating affiliates by 30% with impact.com
Learn how software company iubenda used real-time insights to expand its affiliate network and improve its strategy.
Read it hereReal-time tracking keeps your influencer campaigns one step ahead
Leveraging real-time data is necessary for brands looking to stay competitive, as consumers’ habits constantly shift. By leveraging impact.com’s powerful tools, you can make agile decisions, implement data-driven optimizations, and grow ROI.
Brand’s like B&Q and iubenda are using a reactive and proactive approach to data, seeing major wins along the way. These examples underscore the transformative power of impact.com’s platform in building lasting influencer partnerships and enhancing campaign performance.
Creator is the full-funnel marketing platform that helps you manage the full influencer life cycle. Ready to start your journey? Request a demo today.
Enhance your influencer campaigns with these valuable resources:
- 8 influencer marketing trends for 2025: 11 experts reveal how to increase ROI with performance-driven creator partnerships [blog]
- Track: Affiliate and Partnerships Industry Training – Expert Course [free training course]
- Authentic content that drives real results with micro-and-nano influencers [podcast]
- 2025 influencer rate guide: what content creators charge per post [blog]
- 5 expert insights to converge affiliate and influencer strategies [infographic]
- The ultimate brand-creator collaboration guide: 4 strategies to boost content quality and maximize ROI [blog]
FAQs
To measure influencer effectiveness, start by reviewing key performance metrics such as engagement rate (likes, comments, shares), reach, and impressions on their posts. Track conversions, such as website traffic or sales generated through unique links or discount codes tied to the influencer campaign. Analyze audience alignment by ensuring the influencer’s followers match your target demographic. Additionally, assess qualitative factors like brand sentiment and the quality of interactions within the influencer’s content. Combining these quantitative and qualitative insights will help determine how well an influencer is driving results for your brand.
impact.com’s influencer analytics tools provide precise ROI tracking for influencer campaigns by analyzing critical metrics like engagement, conversions, reach, and sales attributed to each influencer. Detailed insights into click-through rates, purchase behavior, and audience interaction empower brands to optimize budgets and evaluate the effectiveness of their influencer marketing strategies with confidence.
Influencer reporting tools can significantly enhance your marketing strategy by providing real-time insights into campaign performance. They help you identify what content resonates most with your audience, enabling you to adjust your content, targeting, and budget allocation on the fly. This data-driven approach ensures your campaigns remain agile and responsive to audience behavior, resulting in higher engagement, improved targeting, and a stronger return on investment (ROI). With these tools, you can optimize performance and make more informed decisions to maximize the impact of your influencer partnerships.
