From awareness to conversion:

Leverage the full potential of influencers and affiliates

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Brands generate 46% higher affiliate-based sales out of their total e-commerce sales when working with affiliates and influencers vs those who only work with affiliates.

How? By targeting every stage of the buyer’s journey: covering awareness, education, and promo codes.

And these brands aren’t looking back.

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The convergence strategy:

Transforming affiliate and influencer channels to accelerate growth

While CMOs are pressured to deliver the same growth yearly with fewer resources, many are combining the power of affiliates and influencers to:

  • Raise brand awareness
  • Increase conversions
  • Target the full marketing funnel
  • Drive key performance indicators (KPIs)
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Previously thought of in silos, affiliates and influencers complement each other and boost marketing efforts like never before.

 

But where do you begin? 

impact.com and Acceleration Partners interviewed marketing leaders in North America and the United Kingdom to share how they’re integrating their programs.

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Presented by

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impact.com

impact.com/creator is the industry’s first unified influencer platform built for brands and creators. Search the Marketplace with 123,000 creators and scale your program through diverse partnerships. Gain comprehensive views of every touchpoint in the customer’s journey, and compensate creators using flexible and fast payments.

The logo of Acceleration partners

Acceleration Partners

Leading brands understand that bringing affiliates and influencers together under the oversight of a single, trusted partner drives results. Acceleration Partners can help create what’s next for your brand with customized strategies and best-in-class execution at all stages of the funnel.

Discover what full-funnel partnership management can do for your brand