Partnerships

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Case study

76%

revenue growth

 A spiral staircase featuring white steps against a backdrop of blue walls.
Blog

Marketing budget optimization: The performance marketer’s guide to partnership-driven growth
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Byline and article

Key insights from impact.com’s Black Friday Consumer Report

 Episode 11 of "The Partnership Economy" features Sam Kimmel, presented by Impact and Hello Sunshine on a vibrant blue background.
Podcast

S06 | E11 – Building brand equity through authentic community
Blog

2025 Black Friday consumer report: How brands can prepare for Holiday shopping

 saas affiliate marketing programs
Blog

The ultimate guide to B2B SaaS affiliate marketing

 Graphic for "The Partnership Economy" featuring Season 6, Episode 10 with Lindsey Gamble's name and logo against a blue background.
Podcast

S06 | E10 – Creator partnerships: The secrets brands need to know

 A woman smiles while holding a cell phone, conveying a sense of joy and connection.
Blog

The limitations of AI influencer marketing: What brands need to know in 2025 

 Limited-edition promotional graphic for Durkin's Instagram influencer program featuring vibrant colors and engaging design.
Blog

The ROI of long-term creator partnerships vs one-off campaigns

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Blog

How modern marketers can boost campaign effectiveness with performance marketing attribution

 Graphic promoting 'The Partnership Economy' podcast featuring Brian Klais, Season 6, Episode 9, with branding from URLGenius.
Podcast

S06 | E9 – Establishing trust in the era of AI-powered partnerships

 An individual holds a drink and a smartphone, with a vibrant orange-red background featuring the logo and text about partnership strategies.
One sheet

Unify Affiliate, Creator, and Referral Programs
Video

How Uplift Desk discovered the platform that transforms fragmented partnership programs into unified growth engines

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Video

How Uplift Desk transformed from 10 years of partnership guesswork to data-driven decisions

 Ben Harms featured on the partnership economy podcast
Podcast

S06 | E8 – Building authentic connections in the age of human-powered marketing

 Podcast promotional image featuring the title "The Advocacy Channel," highlighting Season 2, Episode 8 with guest Yulia Shilkina.
Podcast

S02 | E08 – Breaking Marketing Silos with Yulia Shilkina

 Four friends sit atop a green hillside, gazing at the distant landscape under a cloudy sky, enjoying a moment of connection and nature.
Video

How regional brands cut CAC 40% with partnership marketing

 A diverse group of professionals engage in a brainstorming session, surrounded by colorful sticky notes and a laptop on the table.
Video

How Semrush transformed their affiliate program and scaled partner relationships with impact.com
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