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How to Choose a Marketing Attribution Model

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Why Enterprises Are Turning To Partnership Automation

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The Organization Is Imaginary — but the 314 Percent ROI Is Real (See for Yourself)

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Parallel Evolution and What Darwin Can Teach Us About Mobile Marketing

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Get the FAQs on ITP — and Know You’re A-OK on Impact

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314 Percent ROI — Forrester Study Quantifies Impact of Partnership Cloud

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Vote for IMA Nominees Sam Crocker and Rich McLean—Rising Stars by Any Measure

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These 30 Slides Will Change Your Life (or at Least Your Partnerships)

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What the New Google Chrome Privacy Updates Mean for You

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When Was The Last Time Your Customer Journey Had a Checkup?

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Altitude Named Best Ad Analytics Solution by Martech Breakthrough Awards

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Break Down Barriers to In-app Deep Links and Close the Deal