As a B2B brand, you may be confused about the different partnerships out there. In affiliate-based partnerships, partners promote a brand to their respective customers or audiences, working toward shared business goals. On the flip side, channel-based partnerships sell products to customers on behalf of brands.
This infographic highlights the key differences between affiliate and channel partnerships. Find out how affiliate-based programs are a low-cost way to improve brand awareness and drive real growth.
In this infographic, learn more about:
- The performance-based nature of affiliate marketing
- How influencer marketing drives consumer purchase decisions
- Why referral or word-of-mouth marketing creates loyal customers
- How reseller partners sell on behalf of brands and take ownership of customer relationships.
