3 types of B2B affiliate-based partnerships that drive revenue

Partnerships Types
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As a B2B brand, you may be confused about the different partnerships out there. In affiliate-based partnerships, partners promote a brand to their respective customers or audiences, working toward shared business goals. On the flip side, channel-based partnerships sell products to customers on behalf of brands.

This infographic highlights the key differences between affiliate and channel partnerships. Find out how affiliate-based programs are a low-cost way to improve brand awareness and drive real growth.

In this infographic, learn more about:

  • The performance-based nature of affiliate marketing
  • How influencer marketing drives consumer purchase decisions
  • Why referral or word-of-mouth marketing creates loyal customers
  • How reseller partners sell on behalf of brands and take ownership of customer relationships.