TUI grows revenue 49% by streamlining with partnership automation

TUI is one of the world’s leading tourism groups, and in 2019, following an extensive review period, TUI UK made the decision to update how it managed its partnership program. Their marketing goal was to increase their partnership program growth by at least 20% with minimal business disruption. With the help of Impact’s platform, TUI UK was able to improve insights, unify their wide spectrum of partnership types, and enable automated discovery, recruitment, contracting, and reporting. What’s more, they were able to update, streamline, and optimize everything in one migration. The result? A 49% revenue growth within one month, which was accompanied by 30% increase in passenger volume. Read this case study and see how they did it.