Purple Carrot was beginning to see diminishing returns with its primary marketing channels. Plus, new customer acquisition costs were sky-high. They turned to Acceleration Partners and Impact’s Partnership Cloud to diversify into affiliate partnerships. The result? Partnerships became one of Purple Carrot’s most effective and efficient conversion channels. In the first few months, the partnership program enjoyed a 68% increase in orders and a 30% increase in return on ad spend (ROAS) compared to the previous quarter. Find out how they did it in this compelling case study.
