Razer grows program 34% with diversified partnership strategy through Impact

Razer’s partnership channel was managed by various agencies and multiple networks across several countries. Within those networks, the Razer team would sometimes have to manage different programs with different currencies. Additionally, Razer didn’t see much diversity in the type of referral partners they were working with, so growth was stalling. With the help of Impact’s automation technology, Razer turned that around, resulting in a 33% increase in efficiency. Plus their team saw a 33% decrease in time spent manually managing partners. Read this case study to find out more.