As an end-to-end digital performance marketing agency, House of Kaizen (HoK) has a unique partnership with McAfee, working on a purely performance based acquisition program. This end-to-end model means all costs are covered entirely by HoK. HoK is only paid based on overall performance, and shoulders considerable risk. However, because HoK manages all media channels, HoK has the ability to run integrated campaigns in a way that other agencies can’t. What they needed was a solution to centralize all media data for the purpose of gaining a holistic view of omni-channel metrics and attribution.
