Coach’s perfume launch reaches a sweet-smelling 2.3m people with a dynamic influencer campaign

Coach, along with Interparfums, Inc., needed to engage younger audiences and create a buzz for its new perfume, Coach Dreams Sunset. Its goal was to get the perfume to a wider range of influencers to inspire rosy content that resonated with today’s teens and twenty-somethings.

Read this case study to learn how they did it.