Smarter Media Buying Decisions with Confidence

Unify and analyze the data across your marketing channels for deep insights into customer trends and behaviors.

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Altitude is your marketing source of truth – tracking, cleansing, and normalizing your chaotic, channel-specific data into a single coherent system of record. Everything from your marketing KPIs to deep insights are consistently measured and effortlessly derived from a trustworthy cross-device view of the customer journey – using our analytics suite or yours. Leverage sophisticated attribution algorithms to move beyond last click measurement and make informed and confident decisions on how to best allocate your marketing spend and effectively drive growth.  Learn more via our one-sheet.

Boost your marketing ROI.

Omni-Channel Insights

Learn how your customers engage with media, wherever they may go on their path to purchase, so you can optimize the effectiveness of your campaigns.

Rich, Real-Time Analysis

Leverage a powerful custom reporting suite for trusted, real-time, drillable measurement of performance and spend across all channels, devices and platforms.

Insight to Improve Performance

Apply advanced attribution modeling to guide budget and campaign optimization for improved performance and ROI.

Custom Report Builder

Find the unique story in your data with easy drag and drop report-building and visual time comparisons across a variety of standard and calculated metrics.

Flexible Attribution Modeling

Choose between rules-based and machine-learning attribution modeling, and run multiple models to see which makes the most sense for your business.

Customer Behavior Analytics

Identify the most effective paths to conversion, evaluate channel synergies, and compare factors like latency and steps to conversion.

How Altitude Works

Data is tracked and ingested at the event-level from disparate data sources

Track and Ingest


Digital media mixAudienceProduct catalogOffline media mixPoint of saleOther vendors
Data is then normalized, stitched together, stored and accessible in an Impact-hosted data lake

Clean Fraud

Event level tracking and ingestion

Data Lake

Verification     Correlation     Identity Matching

Altitude leverages hosted data to glean real-time, actionable marketing intelligence


Event-level data visualization Machine learning attribution Dynamic reporting Rules-based attribution Media mix model Predictive analytics Custom report builder Anomaly detection / Alerts Crediting & distribution

Data Unification

With so much data from so many traffic sources, fragmentation is an ongoing challenge for marketers. A system of record cuts through the chaos, capturing the majority of data in real time, while ingesting and de-duplicating internal and external data sources. The entire marketing team can dip into this single, clean data lake to truly see how their channel, campaign, or ad contributed to conversions.

With both the aggregate and granular data in hand, you’ll gain an understanding of the customer journey at every level and be able to conduct accurate attribution modeling.

Altitude - Marketing Intelligence

Customer Journey Insights

Marketers need robust, intelligent insights that illuminate the “why” behind performance. Track customer interactions every step of the journey and across every device to see how they truly interact with your ads and to identify which tactics affect their decision to buy or bail.

You can also customize your rules-based attribution models or leverage our machine-learning attribution for an unbiased view of your customer journey.

Altitude - Marketing Intelligence

Decision-Making Power

With deeper intelligence into customer behavior, you can activate your data and decide whether to eliminate or double-down on certain media buys.

Adjust your media spend and improve buying efficiency by using Altitude’s attributed data to evaluate the effectiveness of each of your media channels.

Make cross-channel marketing decisions by leveraging reliable data-driven insights that help you to identify synergies and understand how channels and tactics contribute to conversions.

Altitude - Marketing Intelligence

Open Platform

The foundation of Impact’s product suite is our open and continually evolving platform. Leverage a robust library of turnkey integrations and an open platform with extensive APIs to onboard your data from major adtech and eCommerce platforms and to gain a comprehensive view of your marketing ecosystem. Seamlessly ingest campaign performance metrics as well as transaction events, such as in-app mobile events and installs.

It’s your data, so handle it how you see fit. Use our robust reporting platform and custom report builder, or feel free to export your data into your own analytics suite. Whatever works best for you.



How Radius and Altitude Are Helping Lenovo Scale Their Partner Marketing Program

In this video, Priest Willis, Sr., Senior Manager, Global Performance Partnerships at Lenovo explains how Radius and Altitude are helping Lenovo scale their partner marketing program.