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About Impact

Transforming the way enterprises manage and optimize all types of partnerships

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We are growth technologists

We believe in the power of science and technology to create transformational growth: in our customers, in our company, and in ourselves. And we are in business to create impact through partnerships.

WE

Grow our customers’ business

Our customers are our true north. We take-on their challenges, workshop their problems, and develop a deep understanding of their businesses. We obsess over customer success knowing that in powering their business growth, and their careers, we power our own. Doing this demands constant reinvention. We embrace new concepts and new methodologies because what creates growth today may not create growth tomorrow.

WE

Move fast

Growth means getting things done. We don’t wait for permission and we are never in “holding patterns.” As long as our customers’ experience is at the center of our thinking and data supports an action, we move forward. If data isn’t available, we seek feedback from diverse points of view. We rely on each other to quickly evaluate, prioritize, and exercise good judgement. That means putting the team before ourselves, and putting our customers before everything else.

WE

Embody passion

We believe that a small group of passionate people is all it takes to Create Impact. We are not satisfied with the status quo. We are not satisfied with business as usual. We are not satisfied with anything less than greatness. We believe that growth drives happiness, and so we aim to perform at our highest level and inspire our teammates to do the same. We develop the balance necessary to sustain that peak performance knowing it is as valuable as the work itself. This is how we create a culture that attracts, keeps, and grows amazing people.

We are best in breed.

We are transformational.

We are Growth Technologists.

 

And we Create Impact.

Awards

  • International Performance Marketing Awards Global - Best Technology: Impact Partnership Cloud (Winner) 2020
  • International Performance Marketing Awards Global - Best Influencer Marketing Campaign: Impact for Savage x Fenty Lingerie by Rihanna [highly commended] 2020
  • International Performance Marketing Awards Global - Best Managed Affiliate Programme – USA: Impact and DMi Partners for Rastelli's (Winner) 2020
  • International Performance Marketing Awards Global - Best SaaS Platform (Winner) 2019
  • International Performance Marketing Awards Global - Best Managed Affiliate Programme – APAC: Impact for Canva: From Zero to Hero (highly commended) 2020
  • International Performance Marketing Awards Global - Best SaaS Platform: Impact: Partnership Cloud (highly commended) 2020
  • International Performance Marketing Awards Global - Best Performance Marketing Campaign – USA: Impact for Fanatics (highly commended) 2020
  • Influencer Marketing Awards - Best Influencer Discovery Platform (Winner) 2020
  • Performance Marketing Awards - Best Finance Campaign: Impact and Revolut (Winner) 2020
  • Performance Marketing Awards - Best Managed Affiliate Programme (SME): Impact, Optimus and Richer Sounds (Winner) 2020
  • Performance Marketing Awards - Best Programme Launch or Migration: Impact and TUI (Winner) 2020
  • Performance Marketing Awards - Best Travel, Leisure and Lifestyle Campaign: Impact, Starcom and P&O Ferries (Highly Commended) 2020
  • Performance Marketing Awards - Community Hero: Impact (Positive Impact) (Highly Commended) 2020
  • Performance Marketing Awards - Best Managed Affiliate Programme (SME): Impact and LetsGetChecked (Highly Commended) 2020
  • Influencer Top 50 - Max Ciccotosto (Featured) 2020
  • PerformanceIN Top 50 - Antoine Gross (Featured) 2020
  • PerformanceIN Top 50 - Adam Furness (Winner) 2019
  • PerformanceIN Top 50 - Todd Crawford Industry Players (Winner) 2018
  • Best Software List Top 10: Impact Partnership Cloud (Winner) 2020
  • Partner Management - (Leader) 2020
  • Attribution Software - (Leader) 2020
  • Marketing Analytics - (Leader) 2020
  • Influencer Marketing -(Leader) 2020
  • Customer Journey Analytics Software - (Leader) 2020
  • Tag Management Software - (Leader) 2020
  • Affiliate Software - (Leader) 2020
  • Best Marketing Technology Solution APAC - (Winner) 2020
  • Best Marketing Technology Solution Global - (Winner) 2020
  • DADI Awards - Best Tech Platform (Winner) 2020
  • Digital Ad Awards Europe - Best Attribution Solution (Winner) 2019
  • DTAs - Best Audience Measurement Platform (Winner) 2018
  • Digerati - Top 100 most influential people in digital world: Florian Gramshammer (Winner) 2018
  • Best Places to Work, Large Employers (Winner) 2019
  • Best Ad Analytics Solution (Winner) 2019
  • Best Overall MarTech Company (Winner) 2018
  • Best Marketing Automation Platform (Winner) 2019
  • America’s fastest-growing private companies (Winner) 2018
  • Partner Marketing Software Category (Leader) 2021
  • Best Affiliate Software - (Featured) 2021

Meet the team

People are what make the difference at Impact. Meet the leadership team whose mission is to #createimpact across our business, industry, and communities.

Senior leadership

Adam Furness

Managing Director, APAC

Adam Furness

Managing Director, APAC

A seasoned business operations and development executive, Adam Furness has logged 16 years of experience in the APAC market and has a true passion for technology-based startups.

Prior to joining Impact, Adam spent four years at RhythmOne (formerly RadiumOne) where his most recent role was Managing Director, Asia Pacific. He’s also held senior leadership roles in sales, strategy, cross-platform, and business development at Southern Cross Austereo, Macquarie Radio Network, and MI9 (formerly ninemsn). Adam is based in the company’s Sydney office.

Antoine Gross

General Manager, SEA

Antoine Gross

General Manager, SEA

Antoine’s role as Impact’s General Manager, SEA, is a natural fit, following his work on innovative projects for Kantar Media and Synthesio in Southeast Asia. He oversees Impact’s business development, sales, and account management to support growing demand for the company’s services.

His favorite part of the job is adapting Impact Partnership Cloud™ services to the region’s unique needs, and helping organizations improve their marketing efforts.

Antoni Kolev

Principal Product Manager

Antoni Kolev

Principal Product Manager

Antoni joined Impact as part of the 2016 acquisition of Forensiq, where he served as VP of Product for the company’s leading ad fraud detection platform. Today Antoni oversees product development by Impact’s Integrations Tribe.

With experience in all aspects of product development and business operations and deep expertise in the fraud detection space, Antoni helps ensure users of Impact Partnership Cloud stay protected from affiliate fraud, influencer fraud, and traffic abnormalities.

Antonio Varni

Principal Technical Architect

Antonio Varni

Principal Technical Architect

As Principal Technical Architect at Impact, Antonio is tasked with architecting and managing a scalable global platform. Antonio joined Impact in 2006, backed by more than 25 years of experience in technology with an emphasis on security.

Prior to joining Impact, he was Principal Systems Engineer at Estalea, L.P., Senior Systems Engineer at Commission Junction, and Principal System Engineer at Netlojix.

Ashley Parducci

Principal, Technical Solutions Architect & Head of Global Client Onboarding

Ashley Parducci

Principal, Technical Solutions Architect & Head of Global Client Onboarding

Ashley plays a dual role as Impact’s Head of Global Client Onboarding and Principal, Technical Solutions Architect. With 15+ years of enterprise client implementation experience in the performance marketing space — holding roles across technology, sales, engineering, and product — she is driven to bridge the gap between marketing and technology.

In her current role at Impact, Ashley oversees the teams responsible for customer launches, including solution design, delivery, and launch.

Bharat Siyani

Senior Director, Human Resources

Bharat Siyani

Senior Director, Human Resources

As Senior Director, Human Resources, Bharat leads a dedicated team of human resource and training and development professionals, all working together to guide Impact’s people operations.

His professional experience includes roles in the hospitality, marketing, and technology industries across a range of companies — from startups to FTSE 100s. Bharat also serves on the board of a charity that advocates for disability empowerment.

BiBi Christoff

General Counsel

BiBi Christoff

General Counsel

A previous position at Commission Junction led BiBi to her current role as Impact’s General Counsel. Throughout her nearly 30 years of legal practice, BiBi’s approach has balanced commercial and business needs with legal risks and compliance.

Her industry experience has helped shape the contractual terms and legal standards used by Impact and marketing technology companies all over.

Bilyana Radulova

Principal Technical Solution Architect, Head of Technical Services

Bilyana Radulova

Principal Technical Solution Architect, Head of Technical Services

As Principal Technical Solution Architect, Bilyana guides Impact’s Technical Services Customer Engineering team in providing integration design and technical support for clients. Bilyana plays a critical role in creating, scaling, and optimizing customer integration and product adoption.

Throughout her nearly 20 years in the tech industry, she has defined next-generation capabilities and continues to elevate her customer-facing team.

Blake Cantrell

Senior Director, Global Channel Partnerships

Blake Cantrell

Senior Director, Global Channel Partnerships

As Senior Director, Global Channel Partnerships, Blake brings the partnership vision to life for Impact, its clients, and its partners.

With more than 15 years of experience in the digital marketing arena — having worked across a number of functions, vendors, and platforms — Blake holds a unique and holistic vision of the true revenue potential of creative partnerships.

Brad Clendenen

Senior Director, Technical Product Management

Brad Clendenen

Senior Director, Technical Product Management

Brad has been a leader in product management since he joined as the first product hire at Impact in 2012. As Senior Director, Technical Product Management he manages the product management and user experience teams globally, spearheading Impact’s overall development strategy.

At Impact, he brings the company deep technical and design experience in the B2B enterprise SaaS market and particular expertise in data products, international markets, and platform-driven strategies. Brad’s early career prior to joining Impact encompassed all aspects of web development, database administration, and IT project management.

Chris Farah

Senior Director, Engineering

Chris Farah

Senior Director, Engineering

Chris is Senior Director, Engineering at Impact, where he leads a team dedicated to building technology that determines the future of partnership management and automation. He previously was Cofounder of Mediarails.

Chris also served as a VP of Engineering at CommerceHub, overseeing engineering for their demand stream product. Chris began his career at Mercent, where he ran engineering until the company was acquired by Liberty Media Corp.

Cristy Garcia

VP, Marketing

Cristy Garcia

VP, Marketing

With 15+ years of professional experience in B2B digital marketing, as VP, Marketing at Impact, Cristy helps guide the company’s global leadership in marketing partnership automation. Prior to her current role, Cristy was VP of Global Marketing at Celtra and at Rakuten Advertising.

She has helped high-growth businesses scale marketing through customer acquisition, leveraging organic and paid marketing channels. Cristy is passionate about building brands through public relations efforts and dedicated leadership.

Douglas Doo

Principle Database Architect

Douglas Doo

Principle Database Architect

Douglas has architected and managed Impact’s scalable database platform since 2017. With 20+ years of experience in large-scale database architecture, MySQL, MongoDB, Oracle RACm, and Oracle Exadata, he specializes in database architecture that supports high-volume platforms.

Prior to joining Impact, Douglas was an open source database consultant for Pythian. As a data architect at Visa, he helped scale the Oracle database platform, bKash. He was also the MySQL database team lead at Clickatell.

Elly Stavros

Senior Director, Customer Solutions

Elly Stavros

Senior Director, Customer Success

Elly joined Impact in 2017 to build the company’s success and support teams out of the Cape Town, South Africa, office. As Senior Director of the global Customer Solutions team, she focuses on managing support specialists.

Her nearly 20 years of professional experience across B2C and B2B businesses includes leading client experience teams across global digital agencies and heading up digital marketing for one of South Africa’s largest retail brands.

Erik Forkalsrud

Principal Software Engineer

Erik Forkalsrud

Principal Software Engineer

Erik joined Impact in 2019 as Principal Software Engineer to focus on reducing latency and scaling the platform for future growth.

He has been building the back end of online marketing platforms since 1998 in engineering positions at Commission Junction, Valueclick, and Conversant Media.

Felix Schmidt

Country Manager, Germany

Felix Schmidt

Country Manager, Germany

Felix joined Impact in 2020 as Country Manager for the DACH region, and is responsible for business growth in Germany, Switzerland, and Austria. Prior to joining Impact, Felix established white-label strategies that allowed media publishers to create new revenue streams and prove incrementality within the affiliate channel.

Felix joined Impact in 2020 as Country Manager for the DACH region, and is responsible for business growth in Germany, Switzerland, and Austria. Prior to joining Impact, Felix established white-label strategies that allowed media publishers to create new revenue streams and prove incrementality within the affiliate channel.

Florian Gramshammer

Managing Director, EMEA

Florian Gramshammer

Managing Director, EMEA

A leading figure in Europe’s digital marketing and ad tech world, Florian is the Managing Director, EMEA, at Impact. Based in London, he develops and executes Impact’s rapid regional growth strategies and oversees the day-to-day management of the local commercial and customer success teams.

Before joining Impact in 2018, Florian held senior positions at blue chip technology companies including CJ Affiliate by Conversant and Gartner and he was Managing Director of IgnitionOne. His nearly 20 years of industry leadership include active roles on the IAB’s Performance Marketing Council and the Legislation and Standards Committee.

Frederic Taillier

General Manager, Nordics

Frederic Taillier

General Manager, Nordics

Frederic draws on his passion for digital marketing and SaaS solutions to head up the Nordic region for Impact.

As General Manager, he draws upon 15+ years of experience in SaaS marketing and strategic business development leadership. Frederic has held lead positions at L´Oreal, Hexagon Composite, and Bluegarden.

Hanan Maayan

Co-founder and CEO, Trackonomics

Hanan Maayan

Co-founder and CEO, Trackonomics

Trackonomics CEO Hanan cofounded the company in 2014, which has since grown from a “proof of concept” startup into an award-winning (Digiday Publisher Platform of the Year and PPA Tech Partner of the Year) SaaS business, signing publishers such as CNN, BuzzFeed, Condé Nast, CBS Interactive, Wirecutter, Business Insider, Forbes, and American Media.

Previously Hanan served as General Manager of the International Division at Spark Networks, where he oversaw the management of multiple subscription-based companies.

Jaime Singson

Senior Director, Product and Content Marketing

Jaime Singson

Senior Director, Product and Content Marketing

As Senior Director, Product and Content Marketing, at Impact, Jaime uses his more than a dozen years in marketing and advertising technology to lead the company in its quest to gain and share knowledge about partnerships.

He has led and shaped numerous initiatives for the company, from go-to-market planning and execution to roadmap strategy and development. Jaime oversees an array of disciplines, including product positioning and strategy, messaging evolution, and content development and marketing.

Jason von Berg

Senior Director, Infrastructure

Jason von Berg

Senior Director, Infrastructure

Jason joined Impact in 2015, with over a decade of experience in business IT management, infrastructure management, and solutions architecture. He enthusiastically applies his knowledge to scale hosting infrastructure that aligns with business and technology requirements.

Tasked with implementing and managing global office infrastructure and business IT controls, Jason strikes a balance between user productivity and security. He previously worked on client solutions architecture and designed data center hosting products for an internet service provider.

Jennifer Zhang

General Manager, Greater China

Jennifer Zhang

General Manager, Greater China

As General Manager, Jennifer heads up Impact’s business in greater China. Her 15+ years of digital marketing and high-tech experience encompasses strategic and operational roles in the United States and Asia Pacific regions. She previously held senior leadership roles at Zanox, OgilvyOne, and Dell in Shanghai.

With deep knowledge of digital advertising, performance marketing, and ecommerce, Jennifer has helped Chinese ecommerce companies navigate growth marketing.

Johan Roets

Principal Engineer

Johan Roets

Principal Engineer

With 20+ years of experience, Johan brings deep knowledge of the Java ecosystem, design patterns, and best practices in programming and engineering to his role as Principal Engineer at Impact.

He is obsessed with machine learning, data mining, performance, and clean code. Prior to joining the company, Johan worked in investment banking in London on high throughput, low-latency risk calculation engines.

John Mullanaphy

Principal Software Engineer

John Mullanaphy

Principal Software Engineer

Joining Impact from Forensiq, John drives the direction of the company’s tracking software. As Principal Software Engineer, his focus is on designing clean, functional code.

Ever the problem solver, John loves working in the browser world and dealing with cross-browser compatibilities in an environment that requires creative solutions. If you’ve seen an ad today, there’s a good chance that John’s code verified the authenticity of your view.

Jonathan Carmel

Co-founder, Affluent

Knut Forkalsrud

Co-founder, Affluent

After nearly a decade of success as an entrepreneur and technology innovator, Jonathan co-founded Affluent, an Impact company, in 2017. His vision was to empower affiliate marketers to bring all of their data into a single management platform.

As Head of Business Development, he led Affluent to exceed $4 billion in tracked revenues from more than 500 affiliate networks prior to the Impact acquisition. He is continuing to build on that exciting growth as part of Impact’s portfolio of partnership automation solutions.

Kfir Barnea

Co-founder and COO, Trackonomics

Kfir Barnea

Co-founder and COO, Trackonomics

Trackonomics COO Kfir Barnea cofounded Trackonomics in 2014, where he focused on business, product, and data operations. Under his leadership, Trackonomics has won awards (Digiday Publisher Platform of the Year and PPA Tech Partner of the Year) and continues to lead in elevating content partnerships technology.

As COO, Kfir manages Trackonomics’ operations, customer success and the development teams. Previously, Kfir held product leadership roles at Fashion Traffic and Spark Networks.

Kim Riedell

VP, Customer Growth

Kim Riedell

VP, Customer Growth

As Vice President for Customer Growth at Impact, Kim is responsible for building and leading successful client relationships. She brings deep expertise in digital media, spanning customer success, partner development, product management, and leadership of cross-functional teams to achieve business and revenue goals.

Prior to joining Impact, Kim’s industry resume includes executive leadership roles at companies such as Mavrck, Advantage Solutions, Rakuten, and Digilant. She currently serves on the advisory board for Valor Digital.

Knut Forkalsrud

Principal Engineer

Knut Forkalsrud

Principal Engineer

As a member of Impact’s founding team and in his role as Principal Engineer, Knut oversees much of the company’s core technology.

His 20 years in the industry include engineering roles at the technology incubator Estalea, L.P, and Commission Junction. Knut started his career building TV broadcast systems at Tandberg Television ASA.

Lisa Riolo

VP, Strategic Partnerships & Co-Founder

Lisa Riolo

VP, Strategic Partnerships & Co-Founder

In her mission to help businesses realize growth potential through partnerships, Lisa oversees partnership development at Impact. Lisa’s teams develop channel partnerships and alliances as well as relationships between customers.

Prior to cofounding Impact, she held key roles at industry-leading companies, including EVP Customer Experience, SVP Business Development, and VP Services and Customer Success at companies that included Commission Junction, Invoca, and Workzone.

Lyssa Manning

Senior Director, Enterprise Customer Success

Lyssa Manning

Senior Director, Enterprise Customer Success

With 11+ years of experience in enterprise account management, Lyssa is currently Senior Director, Enterprise Customer Success at Impact. She leads a team of success and operational leaders that enable brands to grow their businesses through partnership automation.

Lyssa possesses a strong background in ecommerce, marketing Intelligence, and fintech. She previously ran integration and account management teams for eBay Enterprise Marketing Solutions and Klarna.

Marilyn Valace

VP, Sales, North America

Marilyn Valace

VP, Sales, North America

As VP, Sales for North America, Marilyn leads the team that drives revenue generation and new client acquisition at Impact, using her nearly 20 years of experience in marketing, sales, and data analytics to spur growth for Impact’s clients.

Prior to joining Impact, Marilyn rose through the ranks to become Director of Sales at Epsilon, where she focused on transforming customer experiences into meaningful, human experiences that drive results.

Mauricio Aristizabal

Principal Architect

Mauricio Aristizabal

Principal Architect

As Principal Architect at Impact, Mauricio has been instrumental in selecting and integrating the analytic datastores and data processing technologies that have enabled the company’s 100x data growth over the past 10 years.

He has designed and built platforms that support user reports, dashboards, and ad hoc exploratory BI. Prior to joining Impact, Mauricio configured ERP systems as a consultant and built websites as a Java engineer.

Nicholas Disanto

VP, Activate

Nicholas Disanto

VP, Activate

A business-focused technology leader and entrepreneur, Nick is VP, Activate at Impact, pinpointing the best ways to grow influencer partnerships. He formerly was Cofounder, CEO, and CTO of Activate/Bloglovin.

Nick began his career as a software engineer, working for 15+ years at technology startups including Etsy and Snap Interactive, where he held the position of Director of Engineering. Nick thrives on using data-driven solutions to solve real-world problems and delighting users with beautiful experiences.

Robert Duffy

Senior Director, Data Platform

Robert Duffy

Senior Director, Data Platform

As Senior Director, Data Platform at Impact, Robert is responsible for the ingestion and delivery of all performance reporting data.

He joined Impact in 2015 with 20+ years of industry experience, having begun his career at Commission Junction. Robert’s focus and expertise is in data warehousing and reporting platforms and creating scalable, low latency, mature systems.

Robert Scott

VP, Global Finance

Robert Scott

VP, Global Finance

As VP, Global Finance, Robert helps drive Impact’s performance and scalable growth. Prior to joining the company he held several global roles, including in the technology sector at Deloitte USA and as CFO of a travel technology company with pan-African operations.

Robert is a qualified chartered accountant with 15+ years of financial experience in pre- and post-IPO technology across North America, Europe, and Africa.

Sarah Crosby

Senior Partnership Development Director

Sarah Crosby

Senior Partnership Development Director

In her role as Senior Partnership Development Director at Impact, Sarah’s team focuses on helping partners to connect and form productive, revenue-generating partnerships.

She is an experienced senior executive with 15+ years of experience in leading teams and creating award-winning solutions and campaigns in digital marketing, advertising, and entertainment.

Snehal Shah

VP, Engineering & Customer Engineering

Snehal Shah

VP, Engineering & Customer Engineering

As VP of Engineering and Customer Engineering, Snehal is the liaison between the technology, product, and services teams at Impact. She leads teams to own different phases of the customer journey, aligning company goals with engineering outcomes.

In short, Snehal enables and empowers the services team to provide seamless customer experience. Snehal previously held engineering roles at Tata Consultancy Services, India’s largest tech consultancy.

Todd Crawford

VP, Strategic Initiatives & Co-Founder

Todd Crawford

VP, Strategic Initiatives & Co-Founder

Todd is Cofounder and Vice President, Strategic Initiatives, of Impact. He has been instrumental in forging and managing relationships with many of the company’s flagship advertisers, agencies, and media partners. Todd evangelizes a multichannel approach to the performance model, and is a frequent speaker at key industry events, including the Affiliate Summit, Affiliate Management Days, a4uexpo, and Performance Marketing Insights.

Todd previously was VP, Business Development, at Digital River’s affiliate network, OneNetworkDirect, where he guided strategic initiatives and industry relations. In the late ’90s, he helped birth the modern affiliate marketing industry as Cofounder and VP, Business Development, of Commission Junction. Todd won the 2007 Affiliate Marketing Legend award.

Yonatan Dotan

Co-founder and CEO, Affluent

Yonatan Dotan

Co-founder and CEO, Affluent

Co-founder and CEO of Affluent, an Impact company, Yonatan came out of the affiliate and inbound marketing sectors inspired to create better tools for managing affiliate partnerships.

In pursuit of an alternative to inefficient spreadsheet-based tracking, he launched Affluent, the analytics platform for marketers that aggregates data from any affiliate network into one dashboard. Under his leadership, the company has become the dominant player in affiliate technology and a pioneer in the partnership economy.

Wade Crang

VP, Strategic Operations & Co-Founder

Wade Crang

VP, Strategic Operations & Co-Founder

Wade is Cofounder and Vice President, Strategic Operations, of Impact. In this role, he ensures that every client gets the data and information they want, the way they want it, and when they want it, so timely and well-informed marketing decisions can be made.

Prior to cofounding Impact, Wade was part of the founding team at LeadPoint, where his BI architecture boosted revenue per lead and ROI on new product initiatives. At Savings.com, his BI architecture enabled the company to become fully data-driven. Wade also served as Vice President, Business Intelligence and Product, at Commission Junction.

Werner van Rensburg

Senior Director, Engineering

Werner van Rensburg

Senior Director, Engineering

As Senior Director, Engineering, Werner heads Impact’s Cape Town engineering team. With more than two decades of experience in software development, he recognizes the role that people play in technological development and strives to create an environment where Impact’s engineers are empowered to develop world-class software and reach their potential.

Werner, a truly global professional, worked in France, Austria, and South Africa before joining Impact in 2013.

Executive leadership

David A. Yovanno

CEO

David A . Yovano

CEO

A seasoned media and technology executive, Dave joined Impact in February 2017 and has been providing strategic leadership to premier SaaS companies in the MarTech space for 20 years. Dave brings deep operational expertise and a proven track record of growing companies through key phases of fiscal development.

Before joining Impact, Dave was CEO of Marin Software, a San Francisco-based global leader in paid search SaaS technology. Prior to Marin Software, he was president, technology solutions of Conversant, a diversified marketing services company and CEO of Gigya, a SaaS customer identity management platform. Dave has also served on the board of the Interactive Advertising Bureau and as a lieutenant and CIO in the United States Navy.

Per Pettersen

Executive Chairman, Chief Strategy Officer, Co-Founder

Per Pettersen

Executive Chairman, Chief Strategy Officer, Co-Founder

Per, a serial entrepreneur, is a founder of Impact and other successful internet businesses including Commission Junction, Leadpoint and Savings.com. Per has run all aspects of internet companies and is the chief architect of Impact’s product, business and operational strategy.

In 1998, Per helped birth the modern affiliate marketing industry as co-founder and CTO of Commission Junction, the world’s first affiliate network. Per earned his Bachelor of Science in electrical engineering and his Master of Science in computer engineering from the University of California, Santa Barbara.

Roger Kjensrud

Chief Technology Officer & Co-Founder

Roger Kjensrud

Chief Technology Officer & Co-Founder

Roger is Cofounder and CTO of Impact, where he is tasked with architecting and enhancing the world’s most scalable and complete marketing technology suite. As CTO, he leads the engineering and product departments. Roger previously was a cofounder and technology leader for several internet technology companies, including Savings.com and Leadpoint.

As Director of Engineering at Commission Junction, Roger transitioned the company to a scalable Java-based technology infrastructure. The transition generated significant IT cost savings while enabling improved development processes that enhanced speed and quality.

Mark Desrosiers

Chief Revenue Officer

Mark Desrosiers

Chief Revenue Officer

As Chief Revenue Officer at Impact, Mark is responsible for all aspects of the company’s global sales and commercial operations. He brings 25+ years of technology experience in enterprise and commercial business segments, spanning a multitude of vertical markets.

Prior to joining Impact, Mark led specialty product sales for North America within Oracle’s customer experience division. He also led platform sales at Salesforce, North America, playing an instrumental role in their enterprise-wide cloud expansion.

Max Ciccotosto

Chief Product Officer

Max Ciccotosto

Chief Product Officer

Max is Chief Product Officer at Impact. Max leads the product management, data science, ops, and growth teams in building great products that deliver sustainable value to Impact’s customers. Previously, he was Cofounder and CEO of Mediarails before Impact’s acquisition. Prior to that, he was Head of Global Growth and VP, North America, for Lightinthebox, where he oversaw all growth initiatives, including affiliate and influencer marketing.

He also served as VP of Product and Growth at Lockerz, the first Gen Y social commerce company. Max’s first startup, the early social commerce provider Wishpot, was later acquired by Lockerz. Max began his career at Microsoft as Senior Lead Program Manager.

Anthony Cali

Chief Financial Officer

Anthony Cali

Chief Financial Officer

A strategic and operational finance executive, Anthony joined Impact as CFO in 2020. He has 20+ years of experience in accounting, tax, financial planning and operations, and treasury and investor relations. At Impact, Anthony oversees global finance operations, including financial planning and analysis, accounting, global clearinghouse, human resources, legal, facilities, and investor and board relations.

Anthony previously was SVP, Finance and Global Controller with Booking Holdings, where he oversaw the financial integration of global brands.

Mike Head

Chief Partnerships Officer

Mike Head

Chief Partnerships Officer

Mike has worn many hats during his long tenure at Impact, most recently becoming the company’s first Chief Partnerships Officer. In this role, Mike oversees customer success, channel partnerships, and major referral partners. Prior to that, his roles at Impact included General Manager and VP of Global Sales, where he was responsible for the success and growth of Impact Partnership Cloud.

Prior to Impact, Mike let his entrepreneurial spirit take the lead, cofounding the location-based deal app, SBClick, in 2008.

Dirk Oberholster

Managing Director, South Africa

Dirk Oberholster

Managing Director, South Africa

Dirk joined Impact in 2020 as Managing Director of the South Africa office. Globally, he oversees efforts to enhance internal productivity within the company. A commercially astute technology professional with a track record for driving transformation, Dirk brings a wealth of experience from the retail, financial services, and technology industries.

Prior to joining Impact, Dirk led technology teams and strategy at Homechoice International for five years.

Board advisors

Bill Macaitis

Board Advisor, Marketing

Bill Macaitis

Board Advisor, Marketing

Bill is an advisor and board member who guides aspiring unicorns and helps build out world-class teams and innovative go-to-market strategies.

Over his 20-year career, Bill has achieved five successful exits and powered growth at three of the fastest-ever growing companies: Slack, as CRO/CMO; Zendesk, as CMO; and Salesforce, as SVP of Marketing.

Brett Queener

Board Advisor, Sales

Brett Queener

Board Advisor, Sales

Brett is Partner at Bonfire Ventures. Bonfire invests in seed-stage business software companies with a regional focus on Southern California. Prior to Bonfire, Brett served over a two-decades span in senior executive positions at Siebel Systems, Salesforce.com, and smartrecruiters.

Michael Ewing

Board Advisor, Customer Success and Education

Michael Ewing

Board Advisor, Customer Success and Education

Michael is a leader in the SaaS customer success and revenue operations industry.

For more than a decade, he has shaped HubSpot's customer engagement strategy by launching their contract management department and scaling revenue retention operations globally. Michael is the co-author of Inbound Commerce: How to Sell Better Than Amazon.

Patrick McCue

Board Advisor, Channel Partnerships

Patrick McCue

Board Advisor, Channel Partnerships

Patrick is Senior Vice President of Worldwide Partnerships at Okta, where he leads the company’s partner strategy, program, and partners. Prior to Okta, McCue developed and expanded Gigya’s partner program and served as VP of Channels at QlikTech and ExactTarget.

Patrick has more than 25 years of experience in technology, with 20 years focused on alliances and channels, three successful IPOs, and multiple companies sold under his management.

Shaunice Hawkins

Board Advisor, Diversity, Equity & Inclusion

Shaunice Hawkins

Board Advisor, Diversity, Equity & Inclusion

Shaunice has spent more than two decades performing diversity, equity, and inclusion work in various business and diversity-related roles, including as VP/Chief Diversity and Multicultural Initiatives Officer. She has worked across a number of industries, from financial services, media, legal, and healthcare to academia, government, and technology.

Willem van Biljon

Board Advisor, Technology

Willem van Biljon

Board Advisor, Technology

Willem is a technology pioneer, entrepreneur, investor, and advisor based in Cape Town, South Africa. He was a founder of Amazon Elastic Compute Cloud, the world’s leading cloud computing platform.

Willem has also founded successful fintech companies, and was co-CEO and CTO of the largest ecommerce retailer in Africa. He is currently helping to mentor entrepreneurs and foster growth-stage companies.

Board of directors

Per Pettersen

Executive Chairman, Chief Strategy Officer, Co-Founder

Per Pettersen

Executive Chairman, Chief Strategy Officer, Co-Founder

Per, a serial entrepreneur, is a founder of Impact and other successful internet businesses including Commission Junction, Leadpoint and Savings.com. Per has run all aspects of internet companies and is the chief architect of Impact’s product, business and operational strategy.

In 1998, Per helped birth the modern affiliate marketing industry as co-founder and CTO of Commission Junction, the world’s first affiliate network. Per earned his Bachelor of Science in electrical engineering and his Master of Science in computer engineering from the University of California, Santa Barbara.

Jim Quagliaroli

Chairman of the Board

Jim Quagliaroli

Chairman of the Board

Jim cofounded Silversmith Capital Partners in 2015. At Silversmith, he focuses on investments across the firm’s two core verticals: SaaS and information services, and healthcare IT and services.

He currently serves on the Board of Directors of Absorb Software, Centauri Health Solutions, Impact, Market Access Transformation (MAT), Net Health, PDFTron Systems, RedAwning Group, and Validity. Throughout his career, Jim has served as a board director of more than 20 companies.

RMarco Ferrari

Board Director

Marco Ferrari

Board Director

Marco is a Managing Director on the Providence Strategic Growth team. He currently sits on the boards of Abacus Next, Government Brands, NXTsoft, Payrix, Pineapple Payments, Propertybase, Snap! Raise, Sovereign Sportsman Solutions, Therapy Brands, Transit Technologies, Tribute Technology, and Vehlo.

Marco previously was a principal at BV Investment Partners and an investment partner at Siemens Venture Capital.

David A. Steinberg

Board Director

David A. Steinberg

Board Director

David is Cofounder and CEO of the data-powered cloud marketing technology company, Zeta Global. Cofounded with John Sculley, former CEO of Apple and Pepsi, the company has been listed by Forbes as one of America’s 50 Most Promising Private Companies and is frequently referenced as a tech unicorn by industry leaders.

A lifelong founder of businesses, David has dedicated nearly 30 years to helping shape the technology and marketing industries.

Rob Perdue

Board Director

Rob Perdue

Board Director

Rob is the former COO and Board Member of The Trade Desk. Before joining The Trade Desk, he was COO for EyeWonder. Rob is a member of the Executive Advisory Board of Growth Catalyst Partners and a former investment banker at JEGI, the leading independent investment bank serving the global media and software sectors.

Marc Diana

Board Director

Marc Diana

CBoard Director

Marc has built disruptive and successful internet and fintech companies for 20 years. He cofounded Impact in 2008, and earlier founded LowerMyBills.com in 1999 (which was sold to Experian in 2006), LeadPoint in 2004, and Savings.com in 2006. Marc is Cofounder of MoneyTips.com, which is a key element of the Avenu “transactional convergence” model.

David A. Yovanno

CEO

David A . Yovano

CEO

A seasoned media and technology executive, Dave joined Impact in February 2017 and has been providing strategic leadership to premier SaaS companies in the MarTech space for 20 years. Dave brings deep operational expertise and a proven track record of growing companies through key phases of fiscal development.

Before joining Impact, Dave was CEO of Marin Software, a San Francisco-based global leader in paid search SaaS technology. Prior to Marin Software, he was president, technology solutions of Conversant, a diversified marketing services company and CEO of Gigya, a SaaS customer identity management platform. Dave has also served on the board of the Interactive Advertising Bureau and as a lieutenant and CIO in the United States Navy.

Our investors

Silversmith Capital Partners

www.silversmith.com

Founded in 2015, Silversmith Capital Partners is a Boston-based growth equity firm with $2.0 billion of capital under management. Silversmith’s mission is to partner with and support the best entrepreneurs in growing, profitable technology and healthcare companies. Representative investments include ActiveCampaign, Appfire, Centauri Health Solutions, DistroKid, Impact, Iodine Software, LifeStance Health, Panalgo, Unily, Upperline Health, Validity, and Webflow. The partners have served on the boards of numerous successful growth companies including ABILITY Network, Archer Technologies, Dealer.com, Liazon, Liberty Dialysis, MedHOK, Passport Health, SurveyMonkey, and Wrike.

For more information about Silversmith, please visit www.silversmith.com.

Providence Equity Partners

www.provequity.com

Providence Strategic Growth (“PSG”) is an affiliate of Providence Equity Partners (“Providence”). Established in 2014, PSG focuses on growth equity investments in lower middle market software and technology-enabled service companies, primarily in North America. Providence is a premier global asset management firm with over $40 billion in aggregate capital commitments. Providence pioneered a sector-focused approach to private equity investing with the vision that a dedicated team of industry experts could build exceptional companies of enduring value. Since the firm’s inception in 1989, Providence has invested in more than 180 companies and is a leading equity investment firm focused on the media, communications, education and information industries. Providence is headquartered in Providence, RI, and also has offices in New York and London.