About impact.com

Transforming the way enterprises manage and optimize all types of partnerships

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We are growth technologists

We believe in the power of science and technology to create transformational growth: in our customers, in our company, and in ourselves. And we are in business to create impact through partnerships.

 

WE

Grow our customers’ business

Our customers are our true north. We take-on their challenges, workshop their problems, and develop a deep understanding of their businesses. We obsess over customer success knowing that in powering their business growth, and their careers, we power our own. Doing this demands constant reinvention. We embrace new concepts and new methodologies because what creates growth today may not create growth tomorrow.

WE

Move fast

Growth means getting things done. We don’t wait for permission and we are never in “holding patterns.” As long as our customers’ experience is at the center of our thinking and data supports an action, we move forward. If data isn’t available, we seek feedback from diverse points of view. We rely on each other to quickly evaluate, prioritize, and exercise good judgement. That means putting the team before ourselves, and putting our customers before everything else.

WE

Embody passion

We believe that a small group of passionate people is all it takes to Create impact.com. We are not satisfied with the status quo. We are not satisfied with business as usual. We are not satisfied with anything less than greatness. We believe that growth drives happiness, and so we aim to perform at our highest level and inspire our teammates to do the same. We develop the balance necessary to sustain that peak performance knowing it is as valuable as the work itself. This is how we create a culture that attracts, keeps, and grows amazing people.

We are best in breed.

We are transformational.

We are Growth Technologists.

 

And we Create Impact.

Learn about other impact.com companies, and what their products can do for you

Activate

The leading influencer marketplace for marketers, agencies, talent managers, and creators to manage and scale relationships. Read more

Affluent

The analytics and automation platform designed for agencies to optimize program performance at scale and manage client portfolios across multiple platforms.
Read more

Trackonomics

The best-in-class solution for publishers to diversify revenue streams and grow commerce content partnerships.
Read more

Pressboard

The award-winning data aggregation and performance intelligence platform that measures sponsored and affiliate content marketing.
Read more

Awards

  • 2021: Performance Marketing Awards - Best Performance Marketing Technology: Impact Partnership Cloud (Winner), Performance Marketing Awards - Best Travel, Leisure and Lifestyle Campaign: Impact & TUI: Turning turbulence into turbocharged (Winner), Influencer Marketing Awards - Best Influencer Marketing Platform award on behalf of Activate, an Impact Company (Won Bronze), International Performance Marketing Awards - Best Managed Affiliate Program USA: Impact & DMi: Transform TUSHY’s Bottom-Heavy Affiliate Program (Winner), International Performance Marketing Awards - Best SaaS Platform: Impact’s Partnerships Cloud (Winner), Performance IN Top 50 - Jennifer Zhang (Featured), Influencer Top 50 - Florian Gramshammer (Featured)
  • 2020: International Performance Marketing Awards Global - Best Technology: Impact Partnership Cloud (Winner) 2020, International Performance Marketing Awards Global - Best Influencer Marketing Campaign: Impact for Savage x Fenty Lingerie by Rihanna [highly commended], International Performance Marketing Awards Global - Best Managed Affiliate Programme – USA: Impact and DMi Partners for Rastelli's (Winner), International Performance Marketing Awards Global - Best Managed Affiliate Programme – APAC: Impact for Canva: From Zero to Hero (highly commended), International Performance Marketing Awards Global - Best SaaS Platform: Impact: Partnership Cloud (highly commended), International Performance Marketing Awards Global - Best Performance Marketing Campaign – USA: Impact for Fanatics (highly commended), Influencer Marketing Awards - Best Influencer Discovery Platform (Winner), Performance Marketing Awards - Best Finance Campaign: Impact and Revolut (Winner), Performance Marketing Awards - Best Managed Affiliate Programme (SME): Impact, Optimus and Richer Sounds (Winner), Performance Marketing Awards - Best Programme Launch or Migration: Impact and TUI (Winner), Performance Marketing Awards - Best Travel, Leisure and Lifestyle Campaign: Impact, Starcom and P&O Ferries (Highly Commended), Performance Marketing Awards - Community Hero: Impact (Positive Impact) (Highly Commended), Performance Marketing Awards - Best Managed Affiliate Programme (SME): Impact and LetsGetChecked (Highly Commended), Influencer Top 50 - Max Ciccotosto (Featured), PerformanceIN Top 50 - Antoine Gross (Featured)
  • 2019: International Performance Marketing Awards Global - Best SaaS Platform (Winner), PerformanceIN Top 50 - Adam Furness (Winner)
  • 2018: PerformanceIN Top 50 - Todd Crawford Industry Players (Winner)
  • Best Software Awards 2022 as one of the top 50 marketing products. [For software companies that provide their users with the highest level of customer service and user experience] 2022
  • Partner management - (Leader, Momentum Leader, Leader Small-Business) 2022
  • Attribution - (Leader, Momentum Leader, Leader Enterprise, Leader Small-Business) 2022
  • Marketing analytics - (Leader, Momentum Leader, High Performer Asia, Leader Small-Business) 2022
  • Influencer marketing platforms - (Leader, Momentum Leader, Users Most Likely to Recommend Small Business, Best Meets Requirements Small Business, Leader Small-Business) 2022
  • Customer journey analytics - (Leader) 2022
  • Tag management - (Leader, Momentum Leader) 2022
  • Affiliate marketing - (Leader, Momentum Leader, Best Usability, Leader Small-Business) 2022
  • Users love us [this badge is earned after collecting 20 reviews with an average rating of 4.0 stars] 2022
  • 2021: Best Affiliate Marketing Software - (Winner), Best Partnership Marketing Software - (Winner), Momentum [Affiliate Marketing, Tag Management, & Attribution] - (Leader), Affiliate Marketing Small-Business - (Leader), Best Est. ROI Mid-Market Influencer Marketing Platforms - (Best), Enterprise Attribution - (Leader), Affiliate Marketing, Tag Management, Partner Management, Attribution, & Influencer Marketing Platforms) - (Leader), Small-Business Affiliate Marketing - (Leader), Mid-Market Partner Management - (Leader), Users love us [this badge is earned after collecting 20 reviews with an average rating of 4.0 stars] - (Leader)
  • 2020: Best Software List Top 10: Impact Partnership Cloud (Winner), Partner Management - (Leader), Attribution Software - (Leader), Marketing Analytics - (Leader), Influencer Marketing -(Leader), Customer Journey Analytics Software - (Leader), Tag Management Software - (Leader), Affiliate Software - (Leader) 2020
  • Best Marketing Technology Solution APAC - (Winner) 2020
  • Best Marketing Technology Solution Global - (Winner) 2020
  • Digital Advertising Asia: Most Effective Use of Affiliate Marketing with Canva (Winner) 2021
  • Digital Industries: Vendor of the Year (Winner) 2021
  • DADI Awards - Best Tech Platform (Winner) 2020
  • Digital Ad Awards Europe - Best Attribution Solution (Winner) 2019
  • DTAs - Best Audience Measurement Platform (Winner) 2018
  • Digerati - Top 100 most influential people in digital world: Florian Gramshammer (Winner) 2018
  • Best Places to Work, Large Employers (Winner) 2019
  • Best Ad Analytics Solution (Winner) 2019
  • Best Overall MarTech Company (Winner) 2018
  • Best Marketing Automation Platform (Winner) 2019
  • America’s fastest-growing private companies (Winner) 2018
  • Partner Marketing Software Category (Leader) 2021
  • Market Leader Marketing Software - (Winner) 2021
  • Best Affiliate Software - (Featured) 2021
  • Best Affiliate Software - (Featured no. 6) 2021
  • Most Innovative Use of Martech EMEA - (Won Silver) 2021
  • PR & Marketing Excellence Awards - Most Innovative or creative use of content: Advertising is dead (Winner) 2021
  • Florian Gramshammer (Featured) 2021
  • Best Cross-Border Branding Service Provider - (Winner) 2021

Meet the team

People are what make the difference at impact.com. Meet the leadership team whose mission is to #createimpact across our business, industry, and communities.

Senior leadership

Adam Furness

Managing Director, APAC

Adam Furness

Managing Director, APAC

A seasoned business operations and development executive, Adam Furness has logged 16 years of experience in the APAC market and has a true passion for technology-based startups.

Prior to joining impact.com, Adam spent four years at RhythmOne (formerly RadiumOne) where his most recent role was Managing Director, Asia Pacific. He’s also held senior leadership roles in sales, strategy, cross-platform, and business development at Southern Cross Austereo, Macquarie Radio Network, and MI9 (formerly ninemsn). Adam is based in the company’s Sydney office.

Alex Springer

Area Vice President, EMEA

Alex Springer

Area Vice President, EMEA

As the Area Vice President of EMEA, Alex leads a diverse team of sales people and solutions architects. He works closely with the executive team to reach strategic and growth goals in EMEA and contribute to the integration, structure, packaging, and positioning of newly acquired companies and products.

Alex has scaled the EMEA sales teams from 10 individuals to a team of more than 50, bringing new customers across the entire European market and supporting the development of impact.com into a truly global organization. Previously, Alex gained a valuable combination of experience in technology, enterprise software sales, and marketing expertise from Citrix and Ancillary Medical Solutions.

Antoine Gross

General Manager, SEA

Antoine Gross

General Manager, SEA

Antoine’s role as impact.com’s General Manager, SEA, is a natural fit, following his work on innovative projects for Kantar Media and Synthesio in Southeast Asia. He oversees impact.com’s business development, sales, and account management to support growing demand for the company’s services.

His favorite part of the job is adapting impact.com Partnership Cloud™ services to the region’s unique needs, and helping organizations improve their marketing efforts.

Antoni Kolev

Principal Product Manager

Antoni Kolev

Principal Product Manager

Antoni joined impact.com as part of the 2016 acquisition of Forensiq, where he served as VP of Product for the company’s leading ad fraud detection platform. Today Antoni oversees product development by impact.com’s Integrations Tribe.

With experience in all aspects of product development and business operations and deep expertise in the fraud detection space, Antoni helps ensure users of impact.com Partnership Cloud stay protected from affiliate fraud, influencer fraud, and traffic abnormalities.

Antonio Varni

Principal Technical Architect

Antonio Varni

Principal Technical Architect

As Principal Technical Architect at impact.com, Antonio is tasked with architecting and managing a scalable global platform. Antonio joined impact.com in 2006, backed by more than 25 years of experience in technology with an emphasis on security.

Prior to joining impact.com, he was Principal Systems Engineer at Estalea, L.P., Senior Systems Engineer at Commission Junction, and Principal System Engineer at Netlojix.

Ash Richardson

Senior Director, Business Operations and Analytics (Marketplace)

Ash Richardson

Senior Director, Business Operations and Analytics (Marketplace)

Ash leads the marketplace operations and analytics team, providing data-driven insights while leading operations planning and execution, KPI management, and modeling for the impact.com marketplace. Her team supports the development of project plans, metrics tracking, insight generation, and strategic recommendations to improve outcomes for partners.

She brings over a decade of experience leading cross-functional operations initiatives. Before joining impact.com, Ash held senior positions at LogMeIn and LogicMonitor.

Ayaan Mohamud

Regional Vice President, Marketing, APAC

Ayaan Mohamud

Regional Vice President, Marketing, APAC

Ayaan leads marketing strategy and initiatives in the Asia-Pacific region, including public relations, demand generation, and events. In 2019, she joined impact.com from Sizmek (now Amazon) to build and scale a local marketing team that spans several markets including Australia, Southeast Asia, China, and Japan.

Ayaan brings more than a decade of experience working in the marketing, media, and technology industry in APAC and EMEA. Before joining Sizmek, Ayaan held senior marketing positions at Dataxu (now Roku) and Comscore in London.

BiBi Christoff

General Counsel

BiBi Christoff

General Counsel

A previous position at Commission Junction led BiBi to her current role as impact.com’s General Counsel. Throughout her nearly 30 years of legal practice, BiBi’s approach has balanced commercial and business needs with legal risks and compliance.

Her industry experience has helped shape the contractual terms and legal standards used by impact.com and marketing technology companies all over.

Blaine Smith

AVP, Sales

Blaine Smith

AVP, Sales

Blaine stewards the mid-market sales team in charge of the largest subsegment of partnerships in North America. His team works with companies looking to build and expand their reach and revenue through partnerships and facilitated deals for brands like eBay, Discover, and GAP. Since joining impact.com in 2016, he has played a key role in building the mid-market, small-to-medium business, and enterprise sales teams. As an account executive, he brought in large accounts, including Kohls. Before joining impact.com, Blaine served as Sales Director at data management platform provider Umbel.

Blake Cantrell

Senior Director, Global Channel Partnerships

Blake Cantrell

Senior Director, Global Channel Partnerships

As Senior Director, Global Channel Partnerships, Blake brings the partnership vision to life for impact.com, its clients, and its partners.

With more than 15 years of experience in the digital marketing arena — having worked across a number of functions, vendors, and platforms — Blake holds a unique and holistic vision of the true revenue potential of creative partnerships.

Brian Marcus

Senior Director, Product Growth

Brian Marcus

Senior Director, Product Growth

Brian directs the team charged with accelerating the marketplace growth of publishers and brands seeking productive partnerships. His team identifies opportunities to increase the economic value of partnerships by inspiring collaboration between brands and publishers and removing barriers across the life cycle of its key actors (partners with brands and agencies). Before joining impact.com on the product side, he served as the VP of Global Marketing and Partnerships at TUNE and held leadership positions at eBay and Google.

Bryce Widelitz

VP, Publisher Innovation

Bryce Widelitz

VP, Publisher Innovation

As Vice President of Publisher Innovation, Bryce leads the impact.com teams that bring groundbreaking new products to the publisher market. He cultivates impact.com’s global supply-side commerce content publishers and leads the publisher account team.

Bryce served as CNN’s Senior Director of Business Development before joining impact.com and is a founder of CNN Underscored — CNN’s successful reviews and recommendations business. His experience also spans digital media and business development roles at the Aeroplex Aerolease Group, Media Contour, and Creative Channel Services, and he was the entrepreneur behind DesignYourDorm, a website that revolutionized how students shop for their college dorm rooms.

Carrie Frasure

Senior Director, Sales Development

Carrie Frasure

Senior Director, Sales Development

As Senior Director of Sales Development for North America, Carrie leads the largest team of business development representatives at impact.com. Her team engages with top-tier brands and innovative start-ups, helping them understand how impact.com can grow their businesses through the power of partnerships.

Carrie arrived at impact.com with more than two decades of leadership development, market research, and executive consulting experience, including her previous roles as Head of Growth at Duarte, Inc. and Vice President of Sales, Global WIN Team at Korn Ferry

Chris Farah

Senior Director, Engineering

Chris Farah

Senior Director, Engineering

Chris is Senior Director, Engineering at impact.com, where he leads a team dedicated to building technology that determines the future of partnership management and automation. He previously was Cofounder of Mediarails.

Chris also served as a VP of Engineering at CommerceHub, overseeing engineering for their demand stream product. Chris began his career at Mercent, where he ran engineering until the company was acquired by Liberty Media Corp.

Coady Joy

Head of Affiliate and Partnerships Education, PXA

Coady Joy

Head of Affiliate and Partnerships Education, PXA

As the Head of Affiliate and Partnerships Education at PXA, Coady leads the initiative to make the Partnerships Experience Academy (PXA) the global standard accreditation within partnerships education. In 2022, she joined impact.com to help build and create engaging content for PXA, an education center designed to inspire, educate and empower people to form meaningful and productive partnerships.

Coady brings nearly a decade of leadership experience in the influencer and affiliate industry as both a brand and agency expert. Before joining impact.com, Coady directed strategic initiatives for affiliate marketing at Wpromote and managed the affiliate marketing program at both Levi's and Dockers.

Danielle Stone

Senior Director, Sales

Danielle Stone

Senior Director, Sales

As Senior Director of Publisher Sales, Danielle and her team help publishers diversify revenue streams and grow commerce content partnerships. Her career in digital marketing spans two decades, including leadership roles in affiliate marketing, programmatic advertising, and growth in the nonprofit sector. Her strength in identifying the right opportunities and solutions for her clients has played a vital role in her success. Before joining impact.com in 2021, Danielle served in senior director roles at CJ Affiliate and California Strong.

Douglas Doo

Principle Database Architect

Douglas Doo

Principle Database Architect

Douglas has architected and managed impact.com’s scalable database platform since 2017. With 20+ years of experience in large-scale database architecture, MySQL, MongoDB, Oracle RACm, and Oracle Exadata, he specializes in database architecture that supports high-volume platforms.

Prior to joining impact.com, Douglas was an open source database consultant for Pythian. As a data architect at Visa, he helped scale the Oracle database platform, bKash. He was also the MySQL database team lead at Clickatell.

Elly Stavros

Senior Director, Customer Solutions

Elly Stavros

Senior Director, Customer Success

Elly joined impact.com in 2017 to build the company’s success and support teams out of the Cape Town, South Africa, office. As Senior Director of the global Customer Solutions team, she focuses on managing support specialists.

Her nearly 20 years of professional experience across B2C and B2B businesses includes leading client experience teams across global digital agencies and heading up digital marketing for one of South Africa’s largest retail brands.

Emma Tett

VP, Customer Strategy, Affluent

Emma Tett

VP, Customer Strategy, Affluent

Emma joined impact.com in 2021 following the acquisition of Affluent, and now leads Affluent's sales, client success, and marketing teams globally. A founding member of Affluent, Emma brings five years of experience scaling needed solutions for all sides of the partnership economy, focusing on marketing agencies. Before working in the marketing and SaaS industries, Emma worked in international politics, building relationships between politicians, journalists, and NGOs across governments in EMEA.

Erik Forkalsrud

Principal Software Engineer

Erik Forkalsrud

Principal Software Engineer

Erik joined impact.com in 2019 as Principal Software Engineer to focus on reducing latency and scaling the platform for future growth.

He has been building the back end of online marketing platforms since 1998 in engineering positions at Commission Junction, Valueclick, and Conversant Media.

Felix Schmidt

Country Manager, Germany

Felix Schmidt

Country Manager, Germany

Felix joined Impact in 2020 as Country Manager for the DACH region, and is responsible for business growth in Germany, Switzerland, and Austria. Prior to joining impact.com, Felix established white-label strategies that allowed media publishers to create new revenue streams and prove incrementality within the affiliate channel.

Felix joined impact.com in 2020 as Country Manager for the DACH region, and is responsible for business growth in Germany, Switzerland, and Austria. Prior to joining Impact, Felix established white-label strategies that allowed media publishers to create new revenue streams and prove incrementality within the affiliate channel.

Florian Gramshammer

Managing Director, EMEA

Florian Gramshammer

Managing Director, EMEA

A leading figure in Europe’s digital marketing and ad tech world, Florian is the Managing Director, EMEA, at impact.com. Based in London, he develops and executes impact.com’s rapid regional growth strategies and oversees the day-to-day management of the local commercial and customer success teams.

Before joining impact.com in 2018, Florian held senior positions at blue chip technology companies including CJ Affiliate by Conversant and Gartner and he was Managing Director of IgnitionOne. His nearly 20 years of industry leadership include active roles on the IAB’s Performance Marketing Council and the Legislation and Standards Committee.

Frank Pepe

VP, Global Controller

Frank Pepe

VP, Global Controller

As VP, Global Controller, Frank leads impact.com’s accounting (corporate accounting, SEC reporting, technical accounting), financial operations (accounts payable, accounts receivable, payroll), treasury, global clearinghouse, and global tax functions.

Frank drives impact.com’s compliance globally, adhering to global regulations from a tax, reporting, banking, and legal entity perspective. He is responsible for a high control environment and crisp financial reporting. He is also key in driving a multitude of cross functional initiatives that help grow our business and help it to operate more efficiently. Before joining impact.com, he served as Vice President of Finance, Corporate Controller, and Treasurer at Younique Products and as Senior Finance Manager at CR Bard. He also serves as a member of the Board of Trustees for the National MS Society, Mountain West Region.

Frederic Taillier

General Manager, Nordics

Frederic Taillier

General Manager, Nordics

Frederic draws on his passion for digital marketing and SaaS solutions to head up the Nordic region for impact.com.

As General Manager, he draws upon 15+ years of experience in SaaS marketing and strategic business development leadership. Frederic has held lead positions at L´Oreal, Hexagon Composite, and Bluegarden.

Hanan Maayan

Co-founder and CEO, Trackonomics

Hanan Maayan

Co-founder and CEO, Trackonomics

Trackonomics CEO Hanan cofounded the company in 2014, which has since grown from a “proof of concept” startup into an award-winning (Digiday Publisher Platform of the Year and PPA Tech Partner of the Year) SaaS business, signing publishers such as CNN, BuzzFeed, Condé Nast, CBS Interactive, Wirecutter, Business Insider, Forbes, and American Media.

Previously Hanan served as General Manager of the International Division at Spark Networks, where he oversaw the management of multiple subscription-based companies.

Jaime Singson

Senior Director, Product and Content Marketing

Jaime Singson

Senior Director, Product and Content Marketing

As Senior Director, Product and Content Marketing, at impact.com, Jaime uses his more than a dozen years in marketing and advertising technology to lead the company in its quest to gain and share knowledge about partnerships.

He has led and shaped numerous initiatives for the company, from go-to-market planning and execution to roadmap strategy and development. Jaime oversees an array of disciplines, including product positioning and strategy, messaging evolution, and content development and marketing.

James Bennie

Senior Director, Customer Success

James Bennie

Senior Director, Customer Success

As Senior Customer Success Director for EMEA, James leads all of impact.com’s client relationships across the EMEA region. He also oversees key relationships with platform customers that include John Lewis, TUI, Skyscanner, and Coinbase. James joined impact.com in 2016, bringing more than a decade of experience in digital marketing and partnerships to his role. Jame previously held roles at awin and affilinet prior to joining impact.com.

Jason von Berg

Senior Director, Infrastructure

Jason von Berg

Senior Director, Infrastructure

Jason joined impact.com in 2015, with over a decade of experience in business IT management, infrastructure management, and solutions architecture. He enthusiastically applies his knowledge to scale hosting infrastructure that aligns with business and technology requirements.

Tasked with implementing and managing global office infrastructure and business IT controls, Jason strikes a balance between user productivity and security. He previously worked on client solutions architecture and designed data center hosting products for an internet service provider.

Jeff Whelton

Vice President, Revenue Operations

Jeff Whelton

Vice President, Revenue Operations

Jeff heads the global revenue operations team, including sales operations, incentive compensation, deal desk, and marketing operations. He enables the rapid growth and success of the go-to-market (GTM) organization, ensuring all the processes and tools are in place to scale efficiently. Since starting his initiative within the department, he’s steered the process orchestration across synchronous and asynchronous buying activities while taking a proactive approach to GTM functions focused on predictive and prescriptive guidance.

He brings more than a decade of executive experience leading revenue operations with brands that include Acoustic, Vericast, and Finastra, where he gained executive experience leading marketing, product, and financial planning and analysis.

Jennifer Zhang

General Manager, Greater China

Jennifer Zhang

General Manager, Greater China

As General Manager, Jennifer heads up impact.com’s business in greater China. Her 15+ years of digital marketing and high-tech experience encompasses strategic and operational roles in the United States and Asia Pacific regions. She previously held senior leadership roles at Zanox, OgilvyOne, and Dell in Shanghai.

With deep knowledge of digital advertising, performance marketing, and ecommerce, Jennifer has helped Chinese ecommerce companies navigate growth marketing.

Jerrid Grimm

Co-Founder of Pressboard

Jerrid Grimm

Co-Founder of Pressboard

As Co-founder of impact.com company Pressboard, Jerrid Grimm led the startup to be named “Best Content Marketing Tech Platform” by Digiday and to become the industry’s premier analytics and reporting technology for branded content.

Previously a Vice President at NEWAD Media, Jerrid’s expertise spans mobile, experiential, and digital supply-side media. He frequently serves as a mentor to technology start-ups through the GrowLab incubator and is a regular contributor to AdAge and Forbes on content analytics topics.

Jessica Weaver

Senior Director, Product Operations

Jessica Weaver

Senior Director, Product Operations

Jessica leads the product operations team that sits at the intersection of product, engineering, and customer service. She fortifies communication between teams, strengthening product delivery outcomes. Jessica’s healthy obsession with feedback loops ensures the voice of the customer resonates across our organization. In 2016, she joined impact.com as Director of Product Strategy, bringing quality assurance and leadership experience from eBay and large insurance organizations.

Johan Roets

Principal Engineer

Johan Roets

Principal Engineer

With 20+ years of experience, Johan brings deep knowledge of the Java ecosystem, design patterns, and best practices in programming and engineering to his role as Principal Engineer at impact.com.

He is obsessed with machine learning, data mining, performance, and clean code. Prior to joining the company, Johan worked in investment banking in London on high throughput, low-latency risk calculation engines.

John Mullanaphy

Principal Software Engineer

John Mullanaphy

Principal Software Engineer

Joining impact.com from Forensiq, John drives the direction of the company’s tracking software. As Principal Software Engineer, his focus is on designing clean, functional code.

Ever the problem solver, John loves working in the browser world and dealing with cross-browser compatibilities in an environment that requires creative solutions. If you’ve seen an ad today, there’s a good chance that John’s code verified the authenticity of your view.

Jonathan Carmel

Co-founder, Affluent

Jonathan Carmel

Co-founder, Affluent

After nearly a decade of success as an entrepreneur and technology innovator, Jonathan co-founded Affluent, an impact.com company, in 2017. His vision was to empower affiliate marketers to bring all of their data into a single management platform.

As Head of Business Development, he led Affluent to exceed $4 billion in tracked revenues from more than 500 affiliate networks prior to the impact.com acquisition. He is continuing to build on that exciting growth as part of impact.com’s portfolio of partnership automation solutions.

Kathryn Astbury

Senior Director, Marketing

Kathryn Astbury

Senior Director, Marketing

As Senior Director of Marketing, Kathryn develops key strategies and leads various marketing teams across impact.com. These teams include website design and development, social media, creative design studio, various marketing programs, SEO, and analytics/data. Kathryn owns the impact.com brand execution across the company’s corporate identity and brand advertising. Before joining impact.com in 2019, Kathryn spent eight years as Head of Marketing for AdSpace24 at Media24, South Africa’s largest online news publisher and digital media sales house. Kathryn spent five years before this leading marketing teams in the online gaming industry across Europe and Asia.

Kfir Barnea

Co-founder and COO, Trackonomics

Kfir Barnea

Co-founder and COO, Trackonomics

Trackonomics COO Kfir Barnea cofounded Trackonomics in 2014, where he focused on business, product, and data operations. Under his leadership, Trackonomics has won awards (Digiday Publisher Platform of the Year and PPA Tech Partner of the Year) and continues to lead in elevating content partnerships technology.

As COO, Kfir manages Trackonomics’ operations, customer success and the development teams. Previously, Kfir held product leadership roles at Fashion Traffic and Spark Networks.

Kim Riedell

VP, Customer Growth

Kim Riedell

VP, Customer Growth

As Vice President for Customer Growth at Impact, Kim is responsible for building and leading successful client relationships. She brings deep expertise in digital media, spanning customer success, partner development, product management, and leadership of cross-functional teams to achieve business and revenue goals.

Prior to joining Impact, Kim’s industry resume includes executive leadership roles at companies such as Mavrck, Advantage Solutions, Rakuten, and Digilant. She currently serves on the advisory board for Valor Digital.

Knut Forkalsrud

Principal Engineer

Knut Forkalsrud

Principal Engineer

As a member of impact.com’s founding team and in his role as Principal Engineer, Knut oversees much of the company’s core technology.

His 20 years in the industry include engineering roles at the technology incubator Estalea, L.P, and Commission Junction. Knut started his career building TV broadcast systems at Tandberg Television ASA.

Laurie Motyka

Senior Director, Events

Laurie Motyka

Senior Director, Events

As Senior Director of Events, Laurie orchestrates and promotes virtual and in-person impact.com event programs that inspire and enable customers and audiences to drive business growth through partnerships. Prior to joining impact.com, she led event marketing for education-related companies such as PowerSchool, Schoology, and Peterson’s, where she created unique experiences and applied marketing best practices to drive attendance, engagement, and referrals. Her leadership expertise enabled her to facilitate large, logistically complex, and high-stakes live events that drove sales pipeline and ROI.

Lisa Riolo

VP, Strategic Partnerships & Co-Founder

Lisa Riolo

VP, Strategic Partnerships & Co-Founder

In her mission to help businesses realize growth potential through partnerships, Lisa oversees partnership development at impact.com. Lisa’s teams develop channel partnerships and alliances as well as relationships between customers.

Prior to cofounding impact.com, she held key roles at industry-leading companies, including EVP Customer Experience, SVP Business Development, and VP Services and Customer Success at companies that included Commission Junction, Invoca, and Workzone.

Lindsey Pint

Regional Vice President, Enterprise Sales

Lindsey Pint

Regional Vice President, Enterprise Sales

Lindsey joined impact.com in 2015 to grow the partnership automation business after managing performance marketing and affiliate programs for over three years. She brings over 12 years of marketing and martech sales experience to her position as Regional Vice President of Sales. Lindsey’s in-depth knowledge of customer’s needs combined with her understanding of the technology available resulted in significant enterprise customer growth.

Lyssa Manning

Senior Director, Enterprise Customer Success

Lyssa Manning

Senior Director, Enterprise Customer Success

With 11+ years of experience in enterprise account management, Lyssa is currently Senior Director, Enterprise Customer Success at impact.com. She leads a team of success and operational leaders that enable brands to grow their businesses through partnership automation.

Lyssa possesses a strong background in ecommerce, marketing Intelligence, and fintech. She previously ran integration and account management teams for eBay Enterprise Marketing Solutions and Klarna.

Mauricio Aristizabal

Principal Architect

Mauricio Aristizabal

Principal Architect

As Principal Architect at impact.com, Mauricio has been instrumental in selecting and integrating the analytic datastores and data processing technologies that have enabled the company’s 100x data growth over the past 10 years.

He has designed and built platforms that support user reports, dashboards, and ad hoc exploratory BI. Prior to joining Impact, Mauricio configured ERP systems as a consultant and built websites as a Java engineer.

Maya Shah

Area Vice President, Sales

Maya Shah

Area Vice President, Sales

As Area Vice President for Sales, Maya oversees new client acquisition for small-to-medium-businesses (SMB) and leads impact.com’s SMB account executives and directors in North America.

She joined impact.com from Yelp in 2018, and has since grown the Business Development team from 8 BDRs individuals in New York to a team of 4+ managers spanning 3 regions and over 40 reps. She also built and grew the sales enablement function and core curriculum from the ground up.

Prior to leading the SMB revenues team, Maya served as the Regional Vice President of Mid-Market Sales. Maya honed her high-performance skills in sales and marketing at media giants Condé Nast and Vogue.

Michael Ewing

Regional Vice President, Customer Revenue

Michael Ewing

Regional Vice President, Customer Revenue

In 2021, Michael began his tenure at impact.com as an advisor to the Board on customer success and education. He now serves as Regional Vice President of Customer Revenue in North America to guide efforts to retain, optimize, and expand customer utilization of the impact.com platform. Michael spent more than a decade heading renewal and contract management at Hubspot.

Nicholas DiSanto

VP, Activate

Nicholas DiSanto

VP, Activate

A business-focused technology leader and entrepreneur, Nick is VP, Activate at impact.com, pinpointing the best ways to grow influencer partnerships. He formerly was Cofounder, CEO, and CTO of Activate/Bloglovin.

Nick began his career as a software engineer, working for 15+ years at technology startups including Etsy and Snap Interactive, where he held the position of Director of Engineering. Nick thrives on using data-driven solutions to solve real-world problems and delighting users with beautiful experiences.

Owen Hancock

Regional Vice President of Marketing, EMEA

Owen Hancock

Regional Vice President of Marketing, EMEA

In 2019, Owen joined impact.com, serving as the Marketing Director for EMEA and two years later, promoted to Regional Vice President of Marketing for the EMEA team. He previously worked as the Head of Strategy for Europe with CJ Affiliate. Owen brings more than a decade of leadership experience in the European partnership economy to the expanding EMEA team.

Petar Nikolov

Principal Software Engineer

Petar Nikolov

Principal Software Engineer

Petar heads the development team charged with supervising the crediting of partners and payout calculations. He joined impact.com in 2016 as a software engineer and quickly rose to tech lead. Peter has since led the initiative to design and create a performance bonus system for cost-per-acquisition payments and scaled the modification system for order returns and updates.

Robert Duffy

Senior Director, Data Platform

Robert Duffy

Senior Director, Data Platform

As Senior Director, Data Platform at impact.com, Robert is responsible for the ingestion and delivery of all performance reporting data.

He joined impact.com in 2015 with 20+ years of industry experience, having begun his career at Commission Junction. Robert’s focus and expertise is in data warehousing and reporting platforms and creating scalable, low latency, mature systems.

Robert Scott

VP, Global Finance

Robert Scott

VP, Global Finance

As VP, Global Finance, Robert helps drive impact.com’s performance and scalable growth. Prior to joining the company he held several global roles, including in the technology sector at Deloitte USA and as CFO of a travel technology company with pan-African operations.

Robert is a qualified chartered accountant with 15+ years of financial experience in pre- and post-IPO technology across North America, Europe, and Africa.

Sarah Crosby

Senior Partnership Development Director

Sarah Crosby

Senior Partnership Development Director

In her role as Senior Partnership Development Director at impact.com, Sarah’s team focuses on helping partners to connect and form productive, revenue-generating partnerships.

She is an experienced senior executive with 15+ years of experience in leading teams and creating award-winning solutions and campaigns in digital marketing, advertising, and entertainment.

Snehal Shah

VP, Engineering & Customer Engineering

Snehal Shah

VP, Engineering & Customer Engineering

As VP of Engineering and Customer Engineering, Snehal is the liaison between the technology, product, and services teams at impact.com. She leads teams to own different phases of the customer journey, aligning company goals with engineering outcomes.

In short, Snehal enables and empowers the services team to provide seamless customer experience. Snehal previously held engineering roles at Tata Consultancy Services, India’s largest tech consultancy.

Tiam Korki

Co-founder of Pressboard

Tiam Korki

Co-founder of Pressboard

Tiam is Co-founder of impact.com company Pressboard, the premier analytics and reporting platform for branded content. As both a technology architect and entrepreneur, he has been developing, commercializing, and launching innovative SaaS solutions and companies since 1998. Prior to starting Pressboard, he co-founded Gauge Mobile (acquired by Juice Mobile), a SaaS provider that enables businesses to collect and analyze mobile marketing data and build personalized experiences for customers.

Todd Crawford

VP, Strategic Initiatives & Co-Founder

Todd Crawford

VP, Strategic Initiatives & Co-Founder

Todd is Cofounder and Vice President, Strategic Initiatives, of impact.com. He has been instrumental in forging and managing relationships with many of the company’s flagship advertisers, agencies, and media partners. Todd evangelizes a multichannel approach to the performance model, and is a frequent speaker at key industry events, including the Affiliate Summit, Affiliate Management Days, a4uexpo, and Performance Marketing Insights.

Todd previously was VP, Business Development, at Digital River’s affiliate network, OneNetworkDirect, where he guided strategic initiatives and industry relations. In the late ’90s, he helped birth the modern affiliate marketing industry as Cofounder and VP, Business Development, of Commission Junction. Todd won the 2007 Affiliate Marketing Legend award.

Wade Crang

VP, Strategic Operations & Co-Founder

Wade Crang

VP, Strategic Operations & Co-Founder

Wade is Cofounder and Vice President, Strategic Operations, of impact.com. In this role, he ensures that every client gets the data and information they want, the way they want it, and when they want it, so timely and well-informed marketing decisions can be made.

Prior to cofounding impact.com, Wade was part of the founding team at LeadPoint, where his BI architecture boosted revenue per lead and ROI on new product initiatives. At Savings.com, his BI architecture enabled the company to become fully data-driven. Wade also served as Vice President, Business Intelligence and Product, at Commission Junction.

Werner van Rensburg

Senior Director, Engineering

Werner van Rensburg

Senior Director, Engineering

As Senior Director, Engineering, Werner heads impact.com’s Cape Town engineering team. With more than two decades of experience in software development, he recognizes the role that people play in technological development and strives to create an environment where impact.com’s engineers are empowered to develop world-class software and reach their potential.

Werner, a truly global professional, worked in France, Austria, and South Africa before joining impact.com in 2013.

Yonatan Dotan

Co-founder and CEO, Affluent

Yonatan Dotan

Co-founder and CEO, Affluent

Co-founder and CEO of Affluent, an impact.com company, Yonatan came out of the affiliate and inbound marketing sectors inspired to create better tools for managing affiliate partnerships.

In pursuit of an alternative to inefficient spreadsheet-based tracking, he launched Affluent, the analytics platform for marketers that aggregates data from any affiliate network into one dashboard. Under his leadership, the company has become the dominant player in affiliate technology and a pioneer in the partnership economy.

Executive leadership

David A. Yovanno

CEO

David A . Yovano

CEO

A seasoned media and technology executive, Dave joined impact.com in February 2017 and has been providing strategic leadership to premier SaaS companies in the MarTech space for 20 years. Dave brings deep operational expertise and a proven track record of growing companies through key phases of fiscal development.

Before joining impact.com, Dave was CEO of Marin Software, a San Francisco-based global leader in paid search SaaS technology. Prior to Marin Software, he was president, technology solutions of Conversant, a diversified marketing services company and CEO of Gigya, a SaaS customer identity management platform. Dave has also served on the board of the Interactive Advertising Bureau and as a lieutenant and CIO in the United States Navy.

Per Pettersen

Chief Strategy Officer, Co-Founder

Per Pettersen

Executive Chairman, Chief Strategy Officer, Co-Founder

Per, a serial entrepreneur, is a founder of impact.com and other successful internet businesses including Commission Junction, Leadpoint and Savings.com. Per has run all aspects of internet companies and is the chief architect of impact.com’s product, business and operational strategy.

In 1998, Per helped birth the modern affiliate marketing industry as co-founder and CTO of Commission Junction, the world’s first affiliate network. Per earned his Bachelor of Science in electrical engineering and his Master of Science in computer engineering from the University of California, Santa Barbara.

Roger Kjensrud

Chief Technology Officer & Co-Founder

Roger Kjensrud

Chief Technology Officer & Co-Founder

Roger is Cofounder and CTO of impact.com, where he is tasked with architecting and enhancing the world’s most scalable and complete marketing technology suite. As CTO, he leads the engineering and product departments. Roger previously was a cofounder and technology leader for several internet technology companies, including Savings.com and Leadpoint.

As Director of Engineering at Commission Junction, Roger transitioned the company to a scalable Java-based technology infrastructure. The transition generated significant IT cost savings while enabling improved development processes that enhanced speed and quality.

Cristy Garcia

Chief Marketing Officer

Cristy Garcia

Chief Marketing Officer

As Chief Marketing Officer, Cristy Ebert Garcia spearheads impact.com’s marketing, events, public relations and communications, demand generation, branding, website, design and social media. Named by Business Insider as one of “The Most Important Marketing-Tech Executives of 2021,” Cristy leads an award-winning team of marketers.

Prior to her current role, Cristy was Vice President of Global Marketing at Celtra and before that, Rakuten Advertising. She is part of the Forbes Communications Council, regularly contributing articles about the expanding power of partnerships to drive revenue and growth. She is also a member of Chief, a network designed to highlight and mentor women in executive leadership positions.

Rajesh Srinivasan

Chief Operating Officer

Rajesh Srinivasan

Chief Operating Officer

As Chief Operating Officer, Rajesh focuses on scaling impact.com’s platform usage and driving growth through transformations in customer onboarding, engagement, and customer success. Previously, he served as General Manager and Director at Amazon, where he led the Amazon Associates program and delivered product and technology innovations and data-driven decisions that resulted in tripling program revenue in four years. Rajesh’s prior experience spans product management, engineering, data science, marketing, business development, and strategy consulting at global companies that include Microsoft, The Boston Consulting Group, and Motorola.

Max Ciccotosto

Chief Product Officer

Max Ciccotosto

Chief Product Officer

Max is Chief Product Officer at impact.com. Max leads the product management, data science, ops, and growth teams in building great products that deliver sustainable value to impact.com’s customers. Previously, he was Cofounder and CEO of Mediarails before impact.com’s acquisition. Prior to that, he was Head of Global Growth and VP, North America, for Lightinthebox, where he oversaw all growth initiatives, including affiliate and influencer marketing.

He also served as VP of Product and Growth at Lockerz, the first Gen Y social commerce company. Max’s first startup, the early social commerce provider Wishpot, was later acquired by Lockerz. Max began his career at Microsoft as Senior Lead Program Manager.

Anthony J. Cali

Chief Financial Officer

Anthony J. Cali

Chief Financial Officer

A strategic and operational finance executive, Anthony joined impact.com as CFO in 2020. He has 20+ years of experience in accounting, tax, financial planning and operations, and treasury and investor relations. At impact.com, Anthony oversees global finance operations, including financial planning and analysis, accounting, global clearinghouse, human resources, legal, facilities, and investor and board relations.

Anthony previously was SVP, Finance and Global Controller with Booking Holdings, where he oversaw the financial integration of global brands.

Mike Head

Chief Revenue Officer

Mike Head

Chief Revenue Officer

As employee #10 at impact.com, Mike has contributed to every chapter of the company’s evolution. His roles have spanned across all go-to-market functions, including serving as General Manager and VP of Global Sales and as impact.com’s first Chief Partnerships Officer. After a brief stint at Thanx as its Chief Revenue Officer, Mike returned to impact.com as Chief Revenue Officer, where he directs global commercial revenue activities during the company’s next phase of growth. Mike also co-founded location-based deal app SBClick, which was acquired in 2010.

Dirk Oberholster

Managing Director, South Africa

Dirk Oberholster

Managing Director, South Africa

Dirk joined impact.com in 2020 as Managing Director of the South Africa office. Globally, he oversees efforts to enhance internal productivity within the company. A commercially astute technology professional with a track record for driving transformation, Dirk brings a wealth of experience from the retail, financial services, and technology industries.

Prior to joining impact.com, Dirk led technology teams and strategy at Homechoice International for five years.

Board advisors

Bill Macaitis

Board Advisor, Marketing

Bill Macaitis

Board Advisor, Marketing

Bill is an advisor and board member who guides aspiring unicorns and helps build out world-class teams and innovative go-to-market strategies.

Over his 20-year career, Bill has achieved five successful exits and powered growth at three of the fastest-ever growing companies: Slack, as CRO/CMO; Zendesk, as CMO; and Salesforce, as SVP of Marketing.

Brett Queener

Board Advisor, Sales

Brett Queener

Board Advisor, Sales

Brett is Partner at Bonfire Ventures. Bonfire invests in seed-stage business software companies with a regional focus on Southern California. Prior to Bonfire, Brett served over a two-decades span in senior executive positions at Siebel Systems, Salesforce.com, and smartrecruiters.

Shaunice Hawkins

Board Advisor, Diversity, Equity & Inclusion

Shaunice Hawkins

Board Advisor, Diversity, Equity & Inclusion

Shaunice has spent more than two decades performing diversity, equity, and inclusion work in various business and diversity-related roles, including as VP/Chief Diversity and Multicultural Initiatives Officer. She has worked across a number of industries, from financial services, media, legal, and healthcare to academia, government, and technology.

Patrick McCue

Board Advisor, Channel Partnerships

Patrick McCue

Board Advisor, Channel Partnerships

Patrick is Senior Vice President of Worldwide Partnerships at Okta, where he leads the company’s partner strategy, program, and partners. Prior to Okta, McCue developed and expanded Gigya’s partner program and served as VP of Channels at QlikTech and ExactTarget.

Patrick has more than 25 years of experience in technology, with 20 years focused on alliances and channels, three successful IPOs, and multiple companies sold under his management.

Willem van Biljon

Board Advisor, Technology

Willem van Biljon

Board Advisor, Technology

Willem is a technology pioneer, entrepreneur, investor, and advisor based in Cape Town, South Africa. He was a founder of Amazon Elastic Compute Cloud, the world’s leading cloud computing platform.

Willem has also founded successful fintech companies, and was co-CEO and CTO of the largest ecommerce retailer in Africa. He is currently helping to mentor entrepreneurs and foster growth-stage companies.

Board of directors

Per Pettersen

Chief Strategy Officer, Co-Founder, Board Director

Per Pettersen

Executive Chairman, Chief Strategy Officer, Co-Founder

Per, a serial entrepreneur, is a founder of impact.com and other successful internet businesses including Commission Junction, Leadpoint and Savings.com. Per has run all aspects of internet companies and is the chief architect of Impact’s product, business and operational strategy.

In 1998, Per helped birth the modern affiliate marketing industry as co-founder and CTO of Commission Junction, the world’s first affiliate network. Per earned his Bachelor of Science in electrical engineering and his Master of Science in computer engineering from the University of California, Santa Barbara.

Jim Quagliaroli

Chairman of the Board

Jim Quagliaroli

Chairman of the Board

Jim co-founded Silversmith Capital Partners in 2015.

Over his career, he has served on the board of 20+ tech companies. Past and current board seats at Silversmith include Absorb Software, Centauri Health Solutions, Comlinkdata, Formstack, impact.com, Market Access Transformation, Net Health, PDFTron Systems, RedAwning, TMA Systems, and Validity.

Jim spent 15 years as a growth equity investor prior to co-founding Silversmith. Jim joined Spectrum Equity in 2002 and became a Managing Director in 2009. At Spectrum Equity, Jim sourced, led, and served on the board of numerous enterprise SaaS, information services, and healthcare IT companies. Investments of note included MedHOK (acquired by Hearst), Net Health (acquired by Carlyle), and Passport Health Communications (acquired by Experian).

Jim received an AB, magna cum laude, in English & American Literature from Harvard College (1997). At Harvard he was nominated by the College for a Rhodes Scholarship and awarded the John P. Reardon Jr. Award as the class’ most outstanding scholar-athlete. He serves a Trustee of The Roxbury Latin School.

Marco Ferrari

Board Director

Marco Ferrari

Board Director

Marco is a Managing Director on the Providence Strategic Growth team. He currently sits on the boards of Abacus Next, Government Brands, NXTsoft, Payrix, Pineapple Payments, Propertybase, Snap! Raise, Sovereign Sportsman Solutions, Therapy Brands, Transit Technologies, Tribute Technology, and Vehlo.

Marco previously was a principal at BV Investment Partners and an investment partner at Siemens Venture Capital.

David A. Steinberg

Board Director

David A. Steinberg

Board Director

David is Cofounder and CEO of the data-powered cloud marketing technology company, Zeta Global. Cofounded with John Sculley, former CEO of Apple and Pepsi, the company has been listed by Forbes as one of America’s 50 Most Promising Private Companies and is frequently referenced as a tech unicorn by industry leaders.

A lifelong founder of businesses, David has dedicated nearly 30 years to helping shape the technology and marketing industries.

Rob Perdue

Board Director

Rob Perdue

Board Director

Rob is the former COO and Board Member of The Trade Desk. Before joining The Trade Desk, he was COO for EyeWonder. Rob is a member of the Executive Advisory Board of Growth Catalyst Partners and a former investment banker at JEGI, the leading independent investment bank serving the global media and software sectors.

Marc Diana

Board Director

Marc Diana

CBoard Director

Marc has built disruptive and successful internet and fintech companies for 20 years. He cofounded impact.com in 2008, and earlier founded LowerMyBills.com in 1999 (which was sold to Experian in 2006), LeadPoint in 2004, and Savings.com in 2006. Marc is Cofounder of MoneyTips.com, which is a key element of the Avenu “transactional convergence” model.

David A. Yovanno

CEO, Board Director

David A . Yovano

CEO

A seasoned media and technology executive, Dave joined impact.com in February 2017 and has been providing strategic leadership to premier SaaS companies in the MarTech space for 20 years. Dave brings deep operational expertise and a proven track record of growing companies through key phases of fiscal development.

Before joining impact.com, Dave was CEO of Marin Software, a San Francisco-based global leader in paid search SaaS technology. Prior to Marin Software, he was president, technology solutions of Conversant, a diversified marketing services company and CEO of Gigya, a SaaS customer identity management platform. Dave has also served on the board of the Interactive Advertising Bureau and as a lieutenant and CIO in the United States Navy.

Our investors

Silversmith Capital Partners

www.silversmith.com

Founded in 2015, Silversmith Capital Partners is a Boston-based growth equity firm with $2.0 billion of capital under management. Silversmith’s mission is to partner with and support the best entrepreneurs in growing, profitable technology and healthcare companies. Representative investments include ActiveCampaign, DistroKid, impact.com, Iodine Software, LifeStance Health, and Webflow. The partners have served on the boards of numerous successful growth companies including ABILITY Network, Dealer.com, Liberty Dialysis, Passport Health, SurveyMonkey, and Wrike.

For more information about Silversmith, please visit www.silversmith.com or follow the firm on LinkedIn.

Providence Equity Partners

www.provequity.com

Providence Strategic Growth (“PSG”) is an affiliate of Providence Equity Partners (“Providence”). Established in 2014, PSG focuses on growth equity investments in lower middle market software and technology-enabled service companies, primarily in North America. Providence is a premier global asset management firm with over $40 billion in aggregate capital commitments. Providence pioneered a sector-focused approach to private equity investing with the vision that a dedicated team of industry experts could build exceptional companies of enduring value. Since the firm’s inception in 1989, Providence has invested in more than 180 companies and is a leading equity investment firm focused on the media, communications, education and information industries. Providence is headquartered in Providence, RI, and also has offices in New York and London.