Despite explosive growth, Starshipit’s referral program battled under the strain of manual processes. The partnerships team was spending roughly one full day per week sorting out payments, tracking links, and verifying sign-ups. These obstacles hindered effective growth and delayed reward delivery to partners. Facing the need to scale into new markets where word-of-mouth was critical, Starshipit needed a solution to eliminate bottlenecks and strengthen partner trust.
The team implemented impact.com/advocate with a strategic HubSpot integration to automate all tracking and payments. This change reclaimed 20% of the team’s workload, allowing them to focus on high-value activities and market expansion. A new tiered reward system incentivized mid-market referrals, leading to transformative growth, such as 421% ROI when comparing projected reward payments to ARR pipeline value.
