CEO and Co-founder of Parker Clay Ian Bentley provides dignified employment and empowerment to women in Ethiopia by crafting the finest sustainable leather goods. He wanted the values of his employment culture to carry into his partnerships program.
In this video, he highlights how partnerships aligned perfectly with Parker Clay’s value of community and provided an avenue to reach their target audience of conscious consumers. He also gives insights into:
- Digital marketing and how it has evolved
- Finding the right partners for your brand
- Key measurements of partnership success