Every brand encounters unique challenges when growing its partnership program, but some are more complex than others. Skyscanner, one of the biggest travel search engines and marketplaces in the world, faced the particularly complicated issue of sharing ever-changing flight data with partners in a streamlined way.
Watch as Martin McGinnis, Senior Emerging Partnerships Lead at Skyscanner, shares how the team leveraged impact.com’s robust integration capabilities to hit aggressive growth targets for its partnership program.
In this video, discover how:
- The power of increased transparency stimulates program growth
- An API-led approach overcomes the challenges of promoting dynamic products
- New and existing partnerships grow stronger with impact.com