The average consumer is savvier than ever, relying on product research and recommendations from trusted friends and creators before purchasing. Brands and marketers must build authentic creator partnerships and stay true to brand values to reach those audiences. There are many ways to achieve this…
In this webinar, San Sareen, Regional Vice President of Influencers and Creators (EMEA) for impact.com, discusses the nuances of running creator campaigns with Partnership Marketing Consultant Lesley Barrett.
This webinar highlights the importance of:
- Technology: Scale your program, diversify your campaign, and consolidate all your reporting into one manageable platform.
- Building strong creator partnerships: Pay partners using a hybrid compensation model, be flexible, and monitor your progress.
- User-generated content (UGC): When amplified, this authentic content reaches new audiences and brings phenomenal returns on investment (ROI).
- Teaming up with an influencer services team like impact.com: Get insights from experts who know all the marketing nuances, can help you brief and run your campaign, negotiate contracts, and more.
