How partnerships fuel Uber’s road to success

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Uber faced numerous challenges at the height of the COVID-19 crisis. Shifts in consumer behavior meant they had to shift their strategies. But how could they manage numerous affilate networks spread across the world without spending all their time on tedious, time-consuming tasks?

Find out how Director of Performance Marketing Angela Lyda shifted Uber’s focus to partnerships, relying on technology to manage and streamline their operations throughout the world, even as they went through tremendous change in a short amount of time.

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