This year, Dave Yovanno, CEO of Impact, joined tech’s leading lights for Collision 2020 — “Collision from Home.” Taking a look at the greater digital world in this video, Dave shares why businesses should switch from a “Red Ocean,” a market that focuses on trying to outperform their rivals to grab a greater share of the existing market, to a “Blue Ocean,” which offers powerful and unexplored opportunities for brands — and how this will redefine industry boundaries. Watch this video and in just three minutes, discover how to successfully challenge the status quo, reach new heights, and find ample opportunities for growth in the Blue Ocean.
