Commerce content is transforming the intersection of brands, publishers, and consumers. Adoption rates are soaring; attitudes are evolving; and the challenges, rewards, and best practices dominate the conversation. This fall, there will be even more to talk about. Two parallel research studies are coming out: one focused on publisher monetization and the other on brand activities.
In this session with impact.com CEO David A. Yovanno, you’ll get an exclusive preview of the findings and what they mean for brands, agencies, and publishers. You’ll leave with a fresh understanding of the dynamics and direction of this channel as well as insights and strategies to apply to your programs today.