Ad World 2021: Advertising is dead…let me explain

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This year, Dave Yovanno, CEO of Impact, joined 50,000 of the world’s brightest minds in advertising to learn, share secrets, and connect online for Ad world.

In his talk “Advertising is dead… let me explain,” Dave shares why advertising is no longer effective — for consumers or brands. He also gives us a breakdown of why partnerships are the solution to achieve authenticity, advocacy, and efficiency; a look at the different partnership types; and tips on how to grow and scale a modern partnership program.

Watch this 20-minute video and discover why partnerships are the way to go if you’re looking for growth and how to build authentic relationships with them.

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