As publishers search for new revenue streams in a post-advertising world, many turn to commerce content for refuge. But they face the challenge of figuring out what converts their audience.
Kara Kamenec, Senior Director of ecommerce and Affiliate Marketing at a360media, shares how a publisher managing some of the industry’s top celebrity and fitness titles optimizes its commerce content program to become a major revenue stream for the business.
Learn how to strengthen your program by:
- Merging commerce content and editorial mindsets
- Using data to drive traffic and conversions
- Testing different approaches to discover what works for your audience
- Looking at the future of content monetization