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Ad tech company Rocket Fuel sold for a fraction of its peak $2 billion valuation, and it marks the end of an era
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Transparency vs. in-house measurement tools
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Was the Backlash Against Google Unfair or is it a Case of ‘About Time’?
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DMG partners with Forensiq on fraud detection
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After a Damaging App Scam, Twitter’s MoPub Hires Ad-Fraud Fighter Forensiq
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MoPub Is Testing Ways To Do More With Twitter Data
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Viewability standards have a gaping hole: mobile apps
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Can Management Consultancies Put an End to the Wild West Programmatic Industry?
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Battling ad fraud: it’s up to all of us
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impact.com joins IAB Australia
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How the Navy Prepared Me to Be a Better CEO
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Facebook’s Measurement Snafu Raises The Need For Unbiased Verification
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Confessions of a verification firm data scientist: It’s good when Facebook errs
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How Marketing Technology Is Forever Recasting the CMO Role
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IPA Bellwether: Industry reaction
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TAG Awards Forensiq Industry Certification against both Piracy and Fraud
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TAG Awards Forensiq Industry Certification against both Piracy and Fraud
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Fraudsters Love Performance Partnership Marketing