Innovator in Advertising Fraud Prevention Recognized for Meeting TAG’s Rigorous Anti-Fraud and Anti-Piracy Requirements
NEW YORK, April 13, 2017 /PRNewswire/ — Forensiq, a leader in ad fraud detection and prevention, is proud to announce today that it has received The Trustworthy Accountability Group’s (TAG) “Certified Against Piracy” and “Certified Against Fraud” Seals. TAG is an advertising industry initiative to fight criminal activity in the digital advertising supply chain and the Seals are awarded to buyers, sellers and intermediaries who meet rigorous anti-fraud and anti-piracy requirements.
The TAG Certified Against Piracy Seal recognizes companies that have taken effective steps to help advertisers and ad agencies avoid damage to their brands from ad placement on websites and other media properties that facilitate the distribution of pirated content and counterfeit products. The Certified Against Fraud Seal recognizes companies that have completed the review process and are in compliance with rigorous anti-fraud standards.
TAG was created by the American Association of Advertising Agencies (4As), the Association of National Advertisers (ANA), and the Interactive Advertising Bureau (IAB) to address systemic issues in digital advertising like fraud, piracy, malware and lack of transparency.
“This is a significant accomplishment in our ongoing work, research and development in combatting advertising fraud,” said David Sendroff, Founder and CEO of Forensiq. “Our goal at Forensiq has always been to create a more pure ecosystem for marketers and being certified by TAG proves our commitment in setting comprehensive anti-fraud standards that raise the bar for our industry.”
As a certified TAG Anti Fraud vendor, Forensiq is in compliance with The Media Rating Council (MRC) Invalid Traffic (IVT) Detection and Filtration Guidelines. Additionally, in order to receive TAG’s Certification Against Piracy Seal, Forensiq was validated as a Digital Advertising Assurance Provider (DAAP). The specific set of guidelines requires proven solutions to identify ad risk entities; prevent advertisements or undesired ad risk entities; detect, prevent, or disrupt fraudulent or deceptive transactions; monitor and assessing advertisement placement compliance; elimination of payments to undesired ad risk entities; and internal procedure, dispute resolution and education.
Last year Forensiq was acquired by premier digital marketing suite Impact Radius, and together the company has experienced phenomenal growth through the adoption of its innovative marketing platform which culminated in the company securing $30 Million in growth funding from Silversmith Capital Partners. Forensiq’s TAG recognition comes on the heels of Impact Radius’ new office opening on Park Avenue in NYC, solidifying the company’s accelerated growth.
Forensiq, an Impact Radius company, is a fraud detection platform that has developed a series of industry leading solutions to fight online click, conversion, and ad fraud. The firm combines the latest technology with a dedicated team of fraud fighters who are obsessed with helping clients stay steps ahead of bad actors and maximize ROI. Forensiq has joined forces with Impact Radius to create the world’s first marketing system of record with built-in fraud detection. Forensiq was founded in 2010 and is headquartered in New York City with offices in London, Silicon Valley and Cape Town. The company has won three LeadsCouncil LEADER Awards, including Best-In-Class for Fraud Detection as well as DM News Most Innovative Marketing Tech to Watch in 2016. To learn more, visit www.forensiq.com.
About the Trustworthy Accountability Group:
The Trustworthy Accountability Group was created to foster transformational improvement at scale across the digital advertising ecosystem, focusing on four core areas: eliminating fraudulent traffic, combating malware, fighting ad-supported Internet piracy to promote brand integrity, and promoting brand safety through greater transparency. For more information on TAG, please visit tagtoday.net.